Tourism Fiji has appointed Sarah-Louise Robinson as Public Relations Manager for Australia, starting this week.
Tourism Fiji Regional Manager for Australia Hal Caldwell said the newly-created role underlines the importance of Australian media relationships to Tourism Fiji, with Australia continuing to serve as Fiji’s biggest market for tourism.
Introducing Sarah-Louise Robinson
“We’re delighted to be welcoming Sarah-Louise to this important role. Working in consultation with Verve PR and other partners primarily via our Sydney office, Sarah-Louise will play a pivotal role in helping to satisfy the Australian media’s appetite for Tourism Fiji news.”
“With a breadth of experience representing tourism and travel brands, we’re confident Sarah-Louise will lead a strong PR strategy for Tourism Fiji within our biggest market,” Caldwell said.
With almost two decades of experience in PR and Communications roles across Australia, New Zealand and the United Kingdom, Sarah-Louise most recently served as Senior Marketing Communications Manager for Dubai Tourism, delivering creative campaigns across ANZ.
An IPRA (International Public Relations Association) Golden World award-winner in the category of Travel and Tourism, Sarah-Louise has also represented Tourism Malaysia, Etihad Airways, Singapore Airlines, Egypt Tourism and other organisations – working both in-house and in external agency roles.
“Fiji holds a special place in the hearts of many Aussies. I am honoured to be joining the Tourism Fiji team and I am excited to lead some exciting initiatives within the Australian media market. Stay tuned!” Robinson said.