Tinder for travellers

Tinder for travellers

Online adventure tour aggregator Laika Travel has tapped into the success of Tinder, launching the ‘Laika’ app that allows its users to discover adventure travel tours through a unique image-based search engine.

Laika Travel’s Managing Director, Matt Leeburn said “while most travel apps expect you to know where you want to go, when and with who, we’ve built Laika to inspire our users and help them discover incredible adventures in some of the world’s most beautiful destinations,” said

Partnering with Intrepid Travel and G Adventures, Laika Travel provides nearly 2,000 tours through the app, making it the largest aggregator of adventure tours in Apple’s App Store, globally.

How it works:

Users get a stream of beautiful travel photos from social photo sharing sites and get the option of swiping right or left – like the photo, or not. Laika is then able to predict travel destinations and activities that will be the most compelling for each individual user.

“Laika is incredibly sophisticated. We’ve built in Artificial Intelligence that can recognise objects within each photo, which combined with other metadata, allows us to know exactly what is happening in each still picture. Whether it is trekking up Everest Base Camp in a cold winter, exploring the bazaars of Zanzibar or doing a food tour in Vietnam, Laika learns exactly what each user likes.”

Laika also comes with standard search functionality so that users who are a little closer to knowing where they want to go can search thousands of adventure tours for specific countries or activities (e.g. “safari”).

“This is the future of search for the tour industry.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Laika tinder

Latest News