The who, what & where of Luxperience
Not sure what Luxperience is really about? Get the lowdown on the only show of its kind in the southern hemisphere.
What is it?
Luxperience is the southern hemisphere’s only luxury business event that connects the most innovative experiential tourism and premium business events authorities in the high-end travel market.
The three-day event is held in Sydney each year and aims to provide delegates with inspirational ideas and create long term meaningful connections. Each attendee has a personalised pre-scheduled appointment diary, so they can meet with their preferred buyers or suppliers within the luxury experiential travel and corporate events and incentives space.
In addition, our program includes several networking events, tour options and inspiring business sessions from innovative and thought provoking visionaries.
Who will be there?
Attendance at Luxperience is strictly by invitation only and open to the key players in the global luxury leisure travel and premium business events industries. We travel the world to bring together thought leaders, innovators and respected authorities in premium experiential travel services.
Our experts are linked through knowledge and a deep understanding of the needs of the sophisticated global traveller. Think of us as your personal introduction agent, business coach and social planner.
How did it start?
Experiential travel was one of the top trends of the early 2010s with a growing demand for authentic, immersive experiences that had a strong sense of place. The trend quickly moved away from the backpacker market and into the luxury travel space as savvy, high-end travellers began looking to expand their horizons.
At the same time, there was a gap in the market for an event that brought all of these exciting new offerings to Australia. In 2012 we launched the first ever Luxperience show, thanks to founder Helen Logas. Since then, we have grown rapidly and our fifth anniversary show in 2017 was the largest and most successful we have ever held.
We welcome buyers and exhibitors from across the globe, and have firmly established Luxperience as a must-do global business event for passionate and knowledgeable industry leaders.
Why should I attend as a buyer?
You’ll find the best hotels, tour operators, cruise lines and tourism boards in the one spot, showcasing their exceptional luxury offerings for the only time in Australia.
“An excellent way to meet and connect with suppliers that are working in our space, and to learn about new initiatives,” said Adam George, Evolution Luxury Travel.
“It was a pleasure to attend Luxperience in 2016 and I can’t wait to return in 2017! I came back to the office last year with an edge over my local competitors!
“Connecting with local experts from around the world will ensure that my clients receive the very best and personal experiences, and this wouldn’t have been possible if I didn’t attend Luxperience,” added Michelle Barker, Jayes Travel.
Why should I attend as an exhibitor?
Luxperience is your opportunity to meet with the top national and international buyers in the industry. There is a custom qualifying process to ensure that buyers have proven extensive experience selling luxury, high-end experiential travel or premium business events to their high net worth and corporate clients.
They recognise quality, authenticity and uniqueness within the products they sell.
“Attending Luxperience is the equivalent worth of one year’s sales calls around the world.
“This saves me on travel costs and allows me engaging appointments with some of the world’s best agents,” commented Craig Gibbons, Regional Director Australia & New Zealand for the Los Angeles Tourism & Convention Board.
“Being able to meet with high-end agents from multiple consortiums including Virtuoso and Magellan, as well as independent agents and agencies, all in one place to educate them on Japan and how it is perfectly suited to luxury travellers is a fantastic opportunity.
“We gained many new contacts, both Australian and internationally, at Luxperience in 2016 and look forward to meeting many more new agents this year,” said Kana Wakabayashi, Executive Director, Japan National Tourism Organization.
Luxperience is an invitation-only business forum encouraging connections between highly sought-after luxury experiences and agents who influence the travel decision of the world’s elite travellers. Registrations now open for qualified travel specialists.
Latest News
Princess Cruises unveils Sanctuary Collection, Star Princess to sail Alaska in 2026
From the sunny port of Barcelona, the Sun Princess welcomed worldwide media aboard for an update on what’s new and what’s next for Princess Cruises today, 23 April. The setting also doubled as the official naming ceremony for Princess’ first sphere class ship which was live streamed around the ship for all guests to enjoy. […]
Collette special offers across peak northern summer season
Global tour operator Collette has announced a series of special offers on selected dates across a range of tours in the peak northern hemisphere 2024 summer season. Greece The offers include ‘Greece & Its Islands’ features classics such as the Parthenon as well as the picturesque islands of Mykonos and Santorini. A saving of $700 […]
Air India and All Nippon codeshare between the two countries
Air India and All Nippon Airways have signed a codeshare agreement connecting their networks. The new commercial partnership will provide more travel opportunities for customers of both India’s leading global airline and the largest Japan’s largest carrier. Effective from 23rd May, the Air India and All Nippon Airways agreement will see passengers fly to their […]
A&K offers minimum 18 weeks paid parental leave
A&K Travel Group will now provide a minimum of 18 weeks paid parental leave for both care-givers, setting a new standard for the travel industry. By providing 18 weeks of paid time off for all new parents, regardless of gender, A&K Travel Group is not only enabling parents to spend valuable time with their newborns […]
NH Hotel Group rebrands as Minor Hotels Europe & Americas
Hang around the bends of the hotels. We imagine they will be full of a lot of branded content.
Scenic Eclipse II – the business of creating unforgettable life-changing memories
These cruise brothers from another mother offer a view of cruising on Scenic Eclipse II that is poles apart.
MSC builds new hospital ship with Mercy Ships
If you want to read a story that puts a smile on your face then this is the one for you.
“I peed on myself watching this” – Social media users squirm at Royal Caribbean’s Harmony of The Seas 55ft dive video
TW is not responsible for any involuntary actions your body might have after watching this video.
FLIGHT REVIEW: Qantas Boeing 787 Dreamliner business class
The real bonus is you're unlikely to be around screaming children. Hoorah!
Traveltek offers travel agents new rapid deploy cruise website
As always, if you have any issue with the platform, just turn it off and on again.
Experience whale watching & classical music at the Australian Festival of Chamber Music in Townsville
Disappointedly, the whales do not start singing in tune with the orchestra. Opportunity missed.
Fond, very Fond. London hotel famed for James Bond link adds ‘Classic Comforts’ lunch menu
James Bond author Ian Fleming was so fond if this hotel, it inspired the legendary phrase ‘shaken, not stirred’.
What sets Eclipse Travel apart with Africa expert Hilary Dubyk: Travel Weekly TV
If you want to know more about Africa, then Hilary Dubyk is your person.
Surge in Australians visiting Japan
Feel like all of your friends have just returned from Europe? Now it's Japan.
Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit
Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]
Sydney named 17th best place to work remotely
If you struggle to get a seat within Sydney's coffee shops, you now know why.
W Melbourne grows sales team
We appreciate the thought that has gone into this team photo.
Cunard welcomes new ship Queen Anne
This might be the most impressive ship handover in ship handover history.
Intrepid Travel appoints Yvette Thompson as general manager sales & marketing ANZ
It isn't end-of-day Monday and Yvette Thompson has already nabbed herself an impressive promotion.
Anna Fawcett re-joins Global Touring in newly-created APAC role
With such an impressive CV, Global Touring is no doubt thrilled to have Fawcett back.
“We know our response has been far from perfect” – Emirates’ open letter following Dubai flooding
If you also need to write an apology letter, then this is a pretty good template.
Malolo Island Resort opens brand new Spa
Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]
Virgin Australia’s HILARIOUS second instalment of the ‘Bring on Wonderful’ campaign
We don't use the word 'hilarious' lightly, but this is worthy of the title.
Visit Sunshine Coast reveals new brand identity
If you were looking for another reason to visit the Sunshine Coast then this is it.
Sofitel launches brand campaign starring Sex Education’s Gillian Anderson
We can confirm the content of this video is less spicy than Sex Education.
Holland America Line gives agents the chance to visit Alaska on 11-day Famil
If you've ever wanted to see a Polar Bear (and who doesn't?), now is your time.
More than 65 luxury agents gather in Sydney for Best of the Best dinner
This looks like a fabulous do. We imagine there may be a few (or maybe 65) sore heads this morning!
Globally-renowned chefs gather for Vivid Food 2024
As a human, we agree that food is a fundamental part of the human experience. Some might say the most fundamental.
Air New Zealand returns to Hobart and Seoul
If you notice an uptick in Kiwis making their way through the Mona, you know why.
European Waterways targets multi-generational families with ‘floating villa’ deal
The jury is still out on whether spending a week on a 'floating villa' with family is a hell or a paradise.
Luxury Escapes launches ‘sail away’ sale
Rest assured, you'll be getting your 'sails' and 'sales' mixed up for the rest of the day.
Rex-owned National Jet Express adds weekly charter between Brisbane and Orange
This is for mining and civil contractors, so please, put your holiday attire away.
Let the games begin. Viking introduces eye-watering benefits for the industry’s top 10 advisors
Did someone say 'trip to Venice'? Hold my coat, this one is far too good to miss!
Best friends or frenemies? What is the REAL relationship between sales and marketing?
We can all stop fighting over the corner office because our mothers were right - we are all important in our own way.
The Walshe Group Announces Two Key Appointments
What we really want to know is whether they got joint or separate welcome parties.
FAMIL: Agents explore the delights of Mauritius on 7-day tour
Go green with envy as you read this fabulous itinerary! Time to book that second honeymoon.