Aviation

The most valuable airline in the world revealed

Delta Airlines is the most valuable airline brand in the world, capping a top five that hosts four US airlines.

The airline report was released by Brand Finance, “the world’s leading independent branded business valuation and strategy consultancy”, as an annual indication of brand value.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.

As of 2019, Delta is valued at more than $13 billion, superceding both of its fellow US carriers, American Airlines and Southwest Airlines, which are among the most valuable airlines in the world.

Delta Airlines Boeing 777-200LR

According to Brand Finance, Delta’s value grew 16 per cent over the past year, stealing poll position from American Airlines, which was the most valuable airline brand in 2018.

The report also claimed that the recent grounding of American Airlines and Southwest Airlines’ 737 MAX aircraft could affect both airlines’ returns.

“Delta, however, does not use the MAX and may capitalise from the groundings,” Brand Finance said.

Southwest remains the fastest growing airline in the top four, with an increase in brand value of 24 per cent, while Emirates rounds out the top five, worth more than $8.5 billion  (up 17 per cent).

Delta Airlines’ valuation comes in lieu of separate reports that the airline will reduce passengers’ seat recline on more than 50 of its planes.

In multiple media reports, Delta claims it is reducing recline on more than 50 of its A320s because passengers want more comfortability to watch TV, surf the internet, and eat and drink.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Aviation Wrap: Fiji Airways’ global sale, Virgin’s croc-tastic deal, Qantas’ centenary livery + MORE

Already off to a flying start this week? Well, allow these aviation deals and updates to help you soar even higher.

Share

CommentComments

Aviation

“We can’t wait”: Virgin all set to defeat Qantas in battle for Tokyo slot

by Huntley Mitchell

Have you noticed Virgin Australia staff walking around with puffed-out chests and singing Queen’s “We Are The Champions” today? Discover the cause here.

Share

CommentComments

Destinations

Tourist drowns at popular Queensland snorkelling spot

It is believed the international tourist had a medical condition and was unable to be revived after he was pulled out of the water unconscious.

Share

CommentComments

Destinations

Santiago protests cause metro shut down, looting, curfews and flight cancellations

by Ali Coulton

Travellers are being warned to exercise caution in the Chilean capital after violent protests resulted in 11 deaths, disruptions to public transport and a curfew.

Share

CommentComments

Road & Rail

Rail Europe outlines two-year, $811m revenue target and global tech strategy

by Huntley Mitchell

It’s full steam ahead for Rail Europe, which appears to be on the right track for growth. Apologies for the puns.

Share

CommentComments

Aviation

Flight forced to divert to Dublin over “chemical spill”

by Ali Coulton

Two crew members and one passenger were taken to hospital upon landing after a chemical released a “noxious smell” into the cabin.

Share

CommentComments

Hotels

Marriott to “jumpstart” all-inclusive offering with hotel group acquisition

The world’s biggest hotel group is set to get even bigger, thanks to a fresh acquisition.

Share

CommentComments

Cruise

Passengers receive lifetime ban from cruise line after taking “reckless” selfie

by Ali Coulton

Similarly, Travel Weekly journalists have copped a life ban from the cafe downstairs after being caught spiking our own coffees while on the premises.

Share

CommentComments

Destinations

Aussie Island recognised in Lonely Planet’s ‘Best in Travel’ list

Take note, folks: one of the most prestigious hit lists in the industry has released its picks for 2020. Get the lowdown on what you need to know to sell them here.

Share

CommentComments

Destinations

STUDY: The top five destinations for Chinese tourists during Golden Week

Do you have zero idea what Golden Week is? Neither did Travel Weekly’s editor, until he wrote this story.

Share

CommentComments

Aviation

Etihad partners up to launch new low-cost airline

Were you only recently complaining about how expensive flights are these days? Settle your rage by reading this.

Share

CommentComments

Hotels

Barbie is now an Airbnb host

Barbie has become an Airbnb host, listing her Malibu Dreamhouse on the home-sharing site. And yes, everything is pink.

Share

CommentComments