“The greatest challenge is the flow of visitors”: CLIA CEO Cindy D’Aoust talks overtourism
CEO of CLIA Global, Cindy D’Aoust hit Aussie shores to speak at Cruise 360 Australasia.
Lucky for us, D’Aoust landed in Sydney a little early, so we caught up with her to have a chat about one of the key topics the conference will be tackling this year: reputation management.
D’Aoust told Travel Weekly that reputation is an issue that affects the entire travel industry, not just cruise.
“We’re experiencing a global travel boom and we believe that will continue. In 2o18 we’re going to see 28 million ocean cruise passengers,” she said.
“That’s significant growth and other areas of tourism are experiencing the same thing.
“People have more discretionary income, they’re interested in gaining experiences, and they want to experience unique destinations.
“So because of that, I think what we’re seeing is a greater need to manage tourism so that it is a great experience for the people that live in the destinations as well as for the people that visit.”
D’Aoust said the cruise industry’s role in all of this is to make sure they are acting responsibly in all they do.
“Whether it is ensuring from an environmental perspective that we’re acting as responsible stewards, to working with other tourism leaders to help ensure the destination is sustainable in its infrastructure, but also the culture and the heritage,” D’Aoust told us.
But this isn’t something the cruise industry owns single-handedly.
“It is also better planning from local governments, investing in infrastructure, working with tour buses and tour operators to have a broader choice of tourism activities to manage the flow of the visitors.
“Everyone has a part to play and a seat at the table to ensure that we’re going to go forward. Because the answer isn’t really having less visitors, its how to accommodate more visitors.
“For us, it’s really using a framework that says we go into every destination empathetic and listening to what their priorities are and working out how we can all come around the table to design solutions.”
The best example of how this works in action can be found in Dubrovnik.
As you may be aware, Dubrovnik is facing an overtourism problem with some reports indicating visitors are outnumbering locals during peak periods.
Last September, the city was looking at stripping back cruise allowances to help lighten the load.
“We reached out to [the mayor] and said we want to be part of the solution, but before we say ‘lets cap visitors’ let’s understand what the challenges actually are,” D’Aoust said.
“It turned out the greatest challenge is the flow of visitors.
“What we recognised is we need to work together to provide more activities for people so they’re not all just going to the old city and making sure that the busses departure schedules were staggered so everybody isn’t coming and going all at once. But that’s just the first step.”
According to D’Aoust, travel agents also have a big role to play.
“Our most important goal is to make sure that our community knows what the cruise lines are doing, can speak factually to the consumers, and know enough about the destinations,” she said.
“There are opportunities for travel agents to talk with consumers about visiting destinations during the offseason, choosing activities that put money back into local communities and making sure they know enough about the local culture.
“It’s about making sure that the travel agents are really knowledgeable about what we have to offer and their role in educating the consumers.
“The filter we use to measure our success is this: Are we leaving destinations better than we found them?” she concluded.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
Cindy D'Aoust clia Cruise 360 Dubrovnik Over tourismLatest News
Holland America Line gives agents the chance to visit Alaska on 11-day Famil
If you've ever wanted to see a Polar Bear (and who doesn't?), now is your time.
More than 65 luxury agents gather in Sydney for Best of the Best dinner
This looks like a fabulous do. We imagine there may be a few (or maybe 65) sore heads this morning!
Globally-renowned chefs gather for Vivid Food 2024
As a human, we agree that food is a fundamental part of the human experience. Some might say the most fundamental.
Air New Zealand returns to Hobart and Seoul
If you notice an uptick in Kiwis making their way through the Mona, you know why.
European Waterways targets multi-generational families with ‘floating villa’ deal
The jury is still out on whether spending a week on a 'floating villa' with family is a hell or a paradise.
Luxury Escapes launches ‘sail away’ sale
Rest assured, you'll be getting your 'sails' and 'sales' mixed up for the rest of the day.
Rex-owned National Jet Express adds weekly charter between Brisbane and Orange
This is for mining and civil contractors, so please, put your holiday attire away.
Let the games begin. Viking introduces eye-watering benefits for the industry’s top 10 advisors
Did someone say 'trip to Venice'? Hold my coat, this one is far too good to miss!
Best friends or frenemies? What is the REAL relationship between sales and marketing?
We can all stop fighting over the corner office because our mothers were right - we are all important in our own way.
The Walshe Group Announces Two Key Appointments
What we really want to know is whether they got joint or separate welcome parties.
FAMIL: Agents explore the delights of Mauritius on 7-day tour
Go green with envy as you read this fabulous itinerary! Time to book that second honeymoon.
Hamad International recognised as world’s best airport at 2024 Skytrax World Airport Awards
Hamad airport is so good it is almost considered a destination in itself. Ballina, up your game.
Saudi Arabia highlights tourism investment opportunities at global investment event
Now is the time to start looking at Saudi Arabia if you are not already. There's big things to come.
“Rampant” – Aussies warned as dengue fever cases spike in Bali
Worried about Bali belly? Now you have something else to worry about.
TTC Tour Brand reveals slew of deals across operators including Trafalgar and Contiki
Everybody loves a bargain and you could do lot a lot worse than check out these deals from TTC!
Fiji Airways partners with Porter Airlines in US growth bid
Any initiative that gets more people visiting the delights of Fiji is a good initiative.
Flight Centre launches CruiseHQ – a marketplace exclusively for agents
The cruise industry has surpassed pre-Covid levels so this isn't one to miss!
Feeling festive? Wendy Wu tours unwraps Christmas collection
Get the Christmas hols booked now and avoid spending it with that elderly relative with dubious political views.
OPINION: In a world of screens, we crave experience
If you get feelings of deep shame and regret when you see your screen time, don't worry - you're not alone.
Sun Princess: High-end dining and world class entertainment awaits
If you are a foodie and you are not currently on the Sun Princess, we really have to ask - what are you doing?
YouGov: 2 in 5 Aussies would pay more for a sustainable hotel
If you want to be REALLY sustainable you can go camping. You just might lose the will to live.
“Can planes swim?” – Planes become boats as Dubai Airport is savaged by severe storm
Unfortunately, "can planes swim?" is a real life question and not an opener to a really bad joke...
Explora journeys reveals bespoke outdoor furniture designed by Matteo Nunziati
This is making your plastic table and chairs look really bad now, isn't it?
Bangkok Airways targets growth with renewed Sabre deal
Two stories abut Sabre's growth in one week and its only Wednesday! Watchout world.
PR agency Example wins pitch for InterContinental Sydney
We also went in for the contract but they said that a 'Be Our Guest'- themed TikTok was unoriginal! The cheek.
Norwegian Cruise Line reveals culinary experience aboard Norwegian Aqua
Once again, this TW journalist REALLY regrets writing this before getting lunch.
Signature Queensland hosts luxury tourism event
Known for its tropical beaches and unique wildlife, Queensland also offers luxury.
Capella Sydney recognised in prestigious Travel + Leisure’s 2024 ‘it list’ of best new hotels
You know that 'it girl' at school who everyone wanted to hang out with? Capella is the hotel version of that.
Rex launches 72-hour fare sale with NO school holiday blackout so you can take your kids (if you want to)
Sadly, leaving your children at home whilst you go on holiday is generally frowned upon.
Adventure World offers chance to connect with “heart and soul” of the US
I mean who hasn't dreamed of a road trip around the US?! Go with Adventure World and you're less likely to get lost.
Fiji’s family-owned luxury resort Likuliku Lagoon launches its own app
We were relieved to find out that having a "concierge in your pocket" referred to an app on your phone.
Hawaii: The US’ laid-back front door for Australians
If you needed another sign that you should definitely head to Hawaii - this is it!
Sabre targets Asia Pacific growth with latest hire
Call the Avengers! Sabre continues its bid for world domination with latest hire.
Air New Zealand signs its largest EVER deal for sustainable aviation fuel
Air New Zealand makes huge step towards sustainable travel. We bet it recycles its rubbish properly too.
IHG Hotels & Resorts continues regional growth with Sunshine Coast Holiday Inn
This Holiday Inn looks considerably flashier than some of the ones we have stayed at in our time.
Budget carrier Scoot welcomes first of 9 E190-E2 aircrafts
Here at TW we would like to offer Embraer E190-E2 a warm welcome! It's not easy being the first of the fleet.