Tourism

5 characteristics of the Aussie tourist

In a surprising study, it turns out that despite our happy-go-lucky lifestyles, the Aussie traveller is in fact a bit of a worrier.

The Allianz Global Assistance Group developed the #HelpMe Forums Observatory, which collated concerns of travellers since 2009 to paint a better picture of the typical Aussie tourist.

The #HelpMe study has found that using the Internet is an integral part of each stage of travel – from pre-planning, to during the trip, and post holidays as well – and used travellers’ online forum discussions to work out how we travel.

And results have shown that when it comes to travel, Aussies spend more time worrying about avoiding problems and risks.

Unlike Americans who are concerned about being money-smart, and the French who are focused on comfort, Australians do not want a trip to fail, which drives stress in the pre-planning stage.

To ensure they get the most from their trip, Aussies ask more questions and investigate the best ways to avoid inconveniences ahead of their travels.

So what are the other characteristics of the Australian tourist that ensures they take full advantage of their holiday?

1. They love to share their photos and videos

Australians readily post photos and videos on forums and social media, with 81% of Aussies owning a smartphone, and more than half owning a tablet, laptop and smartphone.

As a nation of networking, even 54% of respondents admitted to being addicted to social media.

2. They seek travel tips and recommendations

In the year ending September 2013, 4.47 million Aussies travelled abroad, with travel tips and recommendations playing a big part in shaping itineraries.

Australian tourists regularly share places they discover by posting photos and recounting their experiences, which incites other travellers to visit the same places.

3. Technology is a fundamental component

 Aussies rely on technology devices, such as mobiles, sat navs and iPads, to manage the various stages of their holiday planning, from before, during and upon their return.

4. Bucket-list locations

Lists’ are the best travelling companion for an Australian tourist. It gives them control, a sense of achievement and the bragging right for ticking off must-see bucket list experiences.

5. They happily travel alone

 Unlike the Chinese who prefer to have a travel companion, the Australian tourist will happily travel alone. In preparation for their solo adventures, they will obtain peer recommendations and expert advice from tourism professionals.

Allianz Global Assistance’s acting chief market manager Damien Arthur said it’s inevitable that tourist behaviours will evolve.

“There are many advantages to being able to compose your own trip but it can become tricky, particularly when choosing travel insurance,” he said.

“Travellers who can evaluate holiday risks and select the right insurance for exactly what they need – depending on their profile, the type of holiday and the destination – will have the safest and most enjoyable holiday.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Tourism

86 tigers die three years after rescue from notorious Thai tourist attraction

by Christian Fleetwood

Over half of the 147 tigers rescued from a well-known Thai tourist attraction have died, allegedly as a result of inbreeding.

Share

CommentComments

Aviation

Air New Zealand backs down on ‘Kia Ora’ trademark attempt following uproar

by Ali Coulton

The airline has turned its gaff into a campaign to call for a government crackdown on trademarking Māori language… which it tried to do last week.

Share

CommentComments

Destinations

REVEALED: The ‘chicest’ countries in the world

We admit we’re a bit confused as to what ‘chicness’ actually is, but all of the destinations on the list look very pretty.

Share

CommentComments

Cruise

Cruise Wrap: Destination NSW joins CLIA, Hurtigruten launches hybrid ship, Aussie cruise season kicks off + MORE!

Tired of your colleagues outsmarting you when it comes to the latest cruise brochures and deals? Get the upper hand right here.

Share

CommentComments

Tourism

Tourist boat crash sends passenger through floor, onto lap of another in toilet

If being involved in a boat crash on the Brisbane River wasn’t enough, one passenger had the misfortune of landing on someone who was using the loo at the time.

Share

CommentComments

Aviation

Qantas, Virgin bosses accuse airports of financially squeezing consumers, airlines dry

by Christian Fleetwood

The spat between airlines and airports over whose to blame for the high-price of domestic tickets continues. Pull up a seat and read what Qantas and Virgin have to say about it.

Share

CommentComments

Tourism

Missing woman finds herself in Iceland after joining her own search party

A missing person story from 2012 is having a moment on Twitter and, as you can imagine, the responses are mixed.

Share

CommentComments

Travel Agents

Five reasons why you should apply for the Avis Travel Agent Scholarship

This list of reasons why has got Travel Weekly’s editor keen on applying for Avis’ scholarship, and he’s not even a travel agent.

Share

CommentComments

Midweek Interview

Midweek interview with TMS Talent’s Ed Hewitt

This week, TMS Talent’s NSW state manager told us his grand plan for fixing Brexit. Unfortunately, we forgot to turn on our voice recorder.

Share

CommentComments

Hotels

Hotel review: Hoshinoya Tokyo

by Harriet Morris

Hoshinoya Tokyo is an ode to ancient Japan located in the heart of its most modern city. Here’s our verdict.

Share

CommentComments

Hotels

All the winners from the 2019 AHA National Awards for Excellence

Australia’s very best of the hospitality sector have been crowned. Find out who can now claim bragging rights here.

Share

CommentComments

Aviation

Qantas boss tops list of Australia’s highest-paid CEOs

by Christian Fleetwood

Do you hate reading about industry CEOs with huge pay packets? Well, it might be best to skip this story.

Share

CommentComments