How a new name will help Sunshine Coast Tourism deliver the goods

How a new name will help Sunshine Coast Tourism deliver the goods

Sunshine Coast Tourism has officially changed its name to Visit Sunshine Coast with the move to give the organisation’s activities more cohesion.

While the region has marketed itself through the visitsunshinecoast.com.au website for a number of years, the RTO has operated as Sunshine Coast Destination Ltd (SCDL) since its inception in 2010.

“Bringing together the public and operational identities of the organisation is crucial in this digital age,” Visit Sunshine Coast chair Grant Hunt said.

“The key objective of the organisation is to be consumer and industry focused, and this straightforward change will help maximise the potential of our marketing and promotional efforts.”

During the 2014-15 year, the Sunshine Coast attracted increases of 10.6% in international visitors and 2.8% in domestic overnight visitors, with 3.1% growth in tourism expenditure. Tourism now delivers $2.4 billion annually to the Sunshine Coast economy.

Hunt outlined expectations of “even stronger growth” for 2015/16 as increased air services, a packed events calendar, a cruise influx strengthen the region. On top of that, he highlighted the “highly targeted” marketing and promotions strategy backed by “powerful” community and business support.

“We have the prospect of an upgraded Sunshine Coast Airport, which we are encouraging the whole community to get behind and support,” he said. “It would be the ideal 50th anniversary ‘present’ for the region, as the airport has contributed significantly during the region’s first 50 years, and expanded capacity can play a major role in growing the Sunshine Coast’s position as one of the country’s most dynamic tourism, business, agricultural and residential regions.”

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