Study: Very few Millennials trust advice from travel agents
A new travel study by youth website The Urban List has found Millennials (the 18-34s) are not flocking to travel agents when it comes to their travel plans.
The study interviewed almost 14,000 Gen Ys and found that when it came to travel advice, Gen Ys said that the advice of family and friends was the most trusted.Some 76 per cent said it was their best source of travel advice and only 25 per cent said they got advice from travel agents.Other chief findings of the study included:
- For accommodation bookings, 23 per cent of the Ys said they dealt directly with the hotel itself. A fifth used AirBnB, 11 per cent used Expedia, 11 per cent used Wotif and 11 per cent used Hotels.com.
- Fifty four per cent said they’d prefer to stay in a boutique hotel, while only 8 per cent of the Ys wanted to stay in the traditional youth accommodation – the backpacker hostel. Forty per cent preferred to stay in an AirBnB and 19 per cent with friends or family.
- Which airline do they want to travel with? Some 55 per cent admitted the flew with whoever the could get the best deal, 19 per cent are loyal to an airline, 17 per cent flew with whomever had the least amount of stops and four per cent flew with whoever they could use their frequent flyers with.
- Tasmania is the most desirable Aussie holiday destination for Millennials (the 18-34s) and New York was the overseas destination the majority of Ys wanted to visit.
- Tasmania was voted Australia’s favourite place to visit followed by Melbourne, Uluru, the Gold Coast and Broome.
- New York was easily the most desirable overseas city on Ys’ travel list. However, female respondents wanted to visit Japan, Greece, Paris and Italy. While for the males Japan, Italy, Iceland and Paris were the most desirable locations.
- Why are the Ys travelling? According to the study, 30 per cent go for the culture, 26 per cent wanted to “live like a local”, 23 per cent “wanted to chill”, 17 per cent wanted “action”, three per cent wanted to shop and two per cent wanted to “meet cool people”.
- Some 33 per cent said they wanted “great scenery” when choosing a destination. Thirty per cent wanted “great food”. Some 18 per cent wanted the beach, 11 per cent adventure activities, four percent a big city, three per cent night life and two per cent great shopping.
- And who do the Ys want to travel with? Fifty three per cent want to travel with their partners, 22 per cent with a friend, 16 per cent with family and nine per cent would rather go alone.
- And Sydneysiders love to visit Melbourne, with 62 per cent saying they’d visited the city. However, only 54 per cent of Melburnians had returned the favour.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
-
Latest comments
Latest News
Holland America Line gives agents the chance to visit Alaska on 11-day Famil
If you've ever wanted to see a Polar Bear (and who doesn't?), now is your time.
More than 65 luxury agents gather in Sydney for Best of the Best dinner
This looks like a fabulous do. We imagine there may be a few (or maybe 65) sore heads this morning!
Globally-renowned chefs gather for Vivid Food 2024
As a human, we agree that food is a fundamental part of the human experience. Some might say the most fundamental.
Air New Zealand returns to Hobart and Seoul
If you notice an uptick in Kiwis making their way through the Mona, you know why.
European Waterways targets multi-generational families with ‘floating villa’ deal
The jury is still out on whether spending a week on a 'floating villa' with family is a hell or a paradise.
Luxury Escapes launches ‘sail away’ sale
Rest assured, you'll be getting your 'sails' and 'sales' mixed up for the rest of the day.
Rex-owned National Jet Express adds weekly charter between Brisbane and Orange
This is for mining and civil contractors, so please, put your holiday attire away.
Let the games begin. Viking introduces eye-watering benefits for the industry’s top 10 advisors
Did someone say 'trip to Venice'? Hold my coat, this one is far too good to miss!
Best friends or frenemies? What is the REAL relationship between sales and marketing?
We can all stop fighting over the corner office because our mothers were right - we are all important in our own way.
The Walshe Group Announces Two Key Appointments
What we really want to know is whether they got joint or separate welcome parties.
FAMIL: Agents explore the delights of Mauritius on 7-day tour
Go green with envy as you read this fabulous itinerary! Time to book that second honeymoon.
Hamad International recognised as world’s best airport at 2024 Skytrax World Airport Awards
Hamad airport is so good it is almost considered a destination in itself. Ballina, up your game.
Saudi Arabia highlights tourism investment opportunities at global investment event
Now is the time to start looking at Saudi Arabia if you are not already. There's big things to come.
“Rampant” – Aussies warned as dengue fever cases spike in Bali
Worried about Bali belly? Now you have something else to worry about.
TTC Tour Brand reveals slew of deals across operators including Trafalgar and Contiki
Everybody loves a bargain and you could do lot a lot worse than check out these deals from TTC!
Fiji Airways partners with Porter Airlines in US growth bid
Any initiative that gets more people visiting the delights of Fiji is a good initiative.
Flight Centre launches CruiseHQ – a marketplace exclusively for agents
The cruise industry has surpassed pre-Covid levels so this isn't one to miss!
Feeling festive? Wendy Wu tours unwraps Christmas collection
Get the Christmas hols booked now and avoid spending it with that elderly relative with dubious political views.
OPINION: In a world of screens, we crave experience
If you get feelings of deep shame and regret when you see your screen time, don't worry - you're not alone.
Sun Princess: High-end dining and world class entertainment awaits
If you are a foodie and you are not currently on the Sun Princess, we really have to ask - what are you doing?
YouGov: 2 in 5 Aussies would pay more for a sustainable hotel
If you want to be REALLY sustainable you can go camping. You just might lose the will to live.
“Can planes swim?” – Planes become boats as Dubai Airport is savaged by severe storm
Unfortunately, "can planes swim?" is a real life question and not an opener to a really bad joke...
Explora journeys reveals bespoke outdoor furniture designed by Matteo Nunziati
This is making your plastic table and chairs look really bad now, isn't it?
Bangkok Airways targets growth with renewed Sabre deal
Two stories abut Sabre's growth in one week and its only Wednesday! Watchout world.
PR agency Example wins pitch for InterContinental Sydney
We also went in for the contract but they said that a 'Be Our Guest'- themed TikTok was unoriginal! The cheek.
Norwegian Cruise Line reveals culinary experience aboard Norwegian Aqua
Once again, this TW journalist REALLY regrets writing this before getting lunch.
Signature Queensland hosts luxury tourism event
Known for its tropical beaches and unique wildlife, Queensland also offers luxury.
Capella Sydney recognised in prestigious Travel + Leisure’s 2024 ‘it list’ of best new hotels
You know that 'it girl' at school who everyone wanted to hang out with? Capella is the hotel version of that.
Rex launches 72-hour fare sale with NO school holiday blackout so you can take your kids (if you want to)
Sadly, leaving your children at home whilst you go on holiday is generally frowned upon.
Adventure World offers chance to connect with “heart and soul” of the US
I mean who hasn't dreamed of a road trip around the US?! Go with Adventure World and you're less likely to get lost.
Fiji’s family-owned luxury resort Likuliku Lagoon launches its own app
We were relieved to find out that having a "concierge in your pocket" referred to an app on your phone.
Hawaii: The US’ laid-back front door for Australians
If you needed another sign that you should definitely head to Hawaii - this is it!
Sabre targets Asia Pacific growth with latest hire
Call the Avengers! Sabre continues its bid for world domination with latest hire.
Air New Zealand signs its largest EVER deal for sustainable aviation fuel
Air New Zealand makes huge step towards sustainable travel. We bet it recycles its rubbish properly too.
IHG Hotels & Resorts continues regional growth with Sunshine Coast Holiday Inn
This Holiday Inn looks considerably flashier than some of the ones we have stayed at in our time.
Budget carrier Scoot welcomes first of 9 E190-E2 aircrafts
Here at TW we would like to offer Embraer E190-E2 a warm welcome! It's not easy being the first of the fleet.
…yes, in some instances airbnb is not cheaper… but still successful… millenials are tecky peeps… no amount of superb packages will entice millenials to take the offer unless you present it to them in clicks and flicks… what matter to millenials is electronic accessibility, user friendly, convenience and instant confirmation sophistication… now you know.. you’re welcome…
airbnb aren’t necessarily cheaper, just different. If NYC found good hotels cheaper, that provided breakfasts & even some buffet dinners including drinks(2 choices of beer & 2 choices of wine)
….do you know why uber and airbnb are so successful… because of the millennials… agent should work around uber and airbnb systems to get milennials’ attention at least….
Every agent knows they can often do much better package deals than ANYTHING ONLINE. Hard part is communicating that