More Australians spend more nights sailing on Princess Cruises than any other cruise line, and are about to have more reason to with a new circumnavigation planned to South America in 2017.
The 84-night Circle South America on Sea Princess will visit 28 ports across 18 countries including popular hot spots of Argentina, Chile, Costa Rica, Panama, Ecuador and Uruguay, and is targeting an “adventurous” clientele from 45+, Princess Cruises vice president Australia and New Zealand, Stuart Allison told Travel Weekly.
“We have a 75% repeat rate on longer voyages, so this is to give them some variety,” Allison said.
“It’ll be a certain type of person to do the South America. It’ll be the adventurous, meaningful traveller, someone who wants to go and share stories.”
Citing a CLIA report, Allison said 74% of Australians want to cruise to South America adding, “it’s a complicated holiday to go from city to city, but on a cruise you only unpack once”.
Designed with the Australian traveller in mind, the voyage departs Sydney on 11 January 2017 and its itinerary features 21 calls around South America including three overnight stays in Buenos Aires, Lima and Rio de Janeiro during the Carnival.
“This has everything you want to see from South America. To see so much, there’s no other way to do it than by sea,” Allison said.
There will also be a further three optional overland experiences guests can choose to experience. The voyage goes on sale on April 23 and is priced from $17,999 per person twin share, and also available from Auckland and Brisbane.
Australia remains the second biggest international market for Princess Cruises. It recently bid farewell to Diamond Princess but “the market continues to grow rapidly,” Allison said, leading to the second deployment of Golden Princess in Australian waters in October as well as a first for Emerald Princess in late 2016.
Emerald will be the youngest and largest Princess ship to ever visit Australia and will replace Diamond Princess adding capacity for an additional 400 guests, upping growth for Sydney by 20% for the season.
“We aim to put the right guest on the right ship. Our repeat rate is so high we need to get the right guest on right ship the first time in order to get more business later,” Allison said.
“It’s going to be a massive year ahead for Princess, and massive year ahead to get to that million passenger mark.”