Singapore Tourism Board & Singapore Airlines encourage Aussies to expect the unexpected in new campaign

Singapore Tourism Board & Singapore Airlines encourage Aussies to expect the unexpected in new campaign
By Alexandra Coulton


Singapore Tourism Board (STB) and Singapore Airlines (SIA) have launched a joint marketing campaign to enlighten Aussie travellers on the exciting and unexpected side to visiting Singapore.

Titled Unexpected Journeys, the light-hearted film series launches today and follows popular Singapore comedian Rishi Budhrani, as he meets the Wilson family from the NSW town of Bland and invites them to discover the unexpected experiences in his hometown.

The Wilson family swapped their country life for a city-break, flying with Singapore Airlines, who sent mum and dad to Business Class, while the four children enjoyed movies, video games, some delicious kids meals and the company of the world-famous Singapore Airlines cabin crew in Premium Economy.  

https://www.youtube.com/watch?v=cljT7ysaRlg

In Singapore, the Wilsons were presented with a range of options to enjoy as a family, including Sentosa island, tasting traditional cuisine at The Coconut Club[1], cooling down with ice cream sandwiches from the local ice cream ‘uncle’ and experiencing a cooking class with locals on the island of Pulau Ubin.

Singapore Changi Airport delivered even more surprises ahead of their trip home with the Butterfly Garden (T3) mesmerising the family, while The Slide @T3 proved the perfect entertainment before boarding their flight home.

 The video is part of a three-part series, created by SIA and STB to demonstrate the unexpected experiences that Singapore and Singapore Airlines have to offer travellers. It also features locals from the towns of Dull in Scotland (UK) and Boring in Oregon (USA), and follows the towns’ recent joint efforts to combat the misconceptions their names create.

Singapore Tourism Board’s area director Oceania, Stephanie Yong, commented on the campaign: “The Unexpected Journeys campaign continues our partnership with Singapore Airlines to tell the Singapore story in a refreshing and light-hearted manner.

“We’re thrilled to work with local comedian Rishi Budhrani, to showcase authentic local experiences, and invite viewers to a sneak preview into the unexpected aspects of Singapore.”

Singapore Airlines regional vice president, South West Pacific, Philip Goh said the campaign was a creative way to showcase the small touches that make Singapore Airlines a great way to fly. 

“We take great pride in ensuring every customer receives a personalised experience to make their journey with us a memorable one. Whether it is the personal touch provided by our cabin crew, the ability to book your meal before you fly with us in Premium Economy, or enjoy more than 1,000 entertainment options on our inflight entertainment system Krisworld, we aim to ensure that every customer is delivered an experience that is meaningful, and memorable, for them.”

GM of Bland Shire Council, Ray Smith said: “It comes as no surprise that we’re trying to welcome more flavour to Bland, and with Singapore being such an intoxicating mix of culture and rich flavours, we’re excited to see what cooking skills the Wilsons bring home to us. No doubt we’ll be popping over for dinner soon!”

Latest News

  • Aviation

Bonza hires restructuring advisory amid turbulence at Miami-based owner 777 Partners

The financiers of low-cost regional airline Bonza have hired restructuring advisory KordaMentha to give them advice on the operations of the airline. Bonza, which launched in January last year, is a budget airline based on the Gold Coast. They fly to regional areas such as Cairns but do not fly to Sydney or Brisbane (they […]

  • Cruise

Let the games begin. Viking introduces eye-watering benefits for the industry’s top 10 advisors

Are you one of the industry’s top agents? Well you’ll want to become one when you see the benefits of being invited into Viking‘s platinum club. The Platinum Club is the evolution of Viking’s top advisors incentive program. Just as platinum status celebrates the pinnacle of artistic achievement and platinum cards symbolise the financial elite, the […]

  • Events
  • Tour Operators

Best friends or frenemies? What is the REAL relationship between sales and marketing?

It’s the age-old business conundrum and a conundrum that becomes all the more important when budgets are squeezed.  Which is more important, sales or marketing? The answer depends on who you ask, Journey Beyond’s Justine Lally and Alicia Triggs say. (Lead Image: Justine Lally  and Alicia Triggs ) Journey Beyond is an experiential tourism group […]