Tourism

SA Tourism teams up with G Adventures to send influencers on trip dictated by Instagram polls

South African Tourism and G Adventures have joined forces create a trip with a difference.

The national tourism agency and the world’s largest small group adventure travel company will send six of Australia’s favourite social-media influencers on a Choose Your Own G Adventures trip of a lifetime to South Africa.

Tailored to highlight the country’s reputation as an adventure playground, each influencer gives their audience complete control of what they get up to in the Rainbow Nation. Using Instagram Polls, followers will have the power to vote on the exhilarating activity they most want them to participate in and by the next day, the influencers will find themselves at their next location, ready to take on the chosen activity.

The well-known influencers have a combined following of over 900,000 and include Brinkley Davies, Jorden Tually, ‘Polkadot Passport’, Melissa Findley and ‘KoTravellers’ Kate and Oliver, as well as Oliver’s own channel ‘fathomlesslife’.

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Exploring South Africa by Sea 🛶 A few days ago we went on a 3hour adventure in Tsitsikamma National Park where we kayaked under the Suspension Bridge through the Storm River’s head! Then we switched to lilos… yes LILOS, swipe to see 😝! Making it all the way up to the first set of rapids we floated back in brown water which is actually due to high tannin levels! 😮 Finishing off with a few cliff jumps 💦 Another amazing adventure thanks to @southafricaanz and @gadventures | And of course you guys for choosing this activity for us! 🖤 #meetsouthafrica #southafrica #kayak #lilo #river • #earth #instagood #earthpix #sunset #wonderful #photography #travels #vacations #love #travel #nature #kayaking #place #natgeo #discover #worldwide #explore #landscape #instagram #colorful #cute #awesome #wildlife #world #amazing

A post shared by KATE & OLLY | TRAVEL COUPLE (@kotravellers) on

Through G Adventures and their ethos for embracing authentic travel experiences, the team of six will travel from Durban to Cape Town, camping at incredible locations such as Chintsa and Storms River along the way. At each destination, it is their audience that will decide what they do. From bungee jumping to kayaking, each activity undertaken will be in the hands of the public.

The troop will also visit the !Khwa ttu San Cultural Centre where they will take part in an immersive educational experience at the centre. During the visit the influencers will have the opportunity to learn about the San culture and language, and how it is being preserved in a progressively westernised world. !Khwa ttu San Cultural Centre is a ‘G for Good’ project, supported by their non-profit partner Planeterra and is an experience available to G Adventures travellers on selected South Africa tours.

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“We can’t change the world, But we can change the way we live in it” • 🦁🧡 // The first few days here in @southafricaanz with @gadventures have felt as if they have been plucked from my wildest dreams. 💫 It has been incredible to observe African animals in a natural environment where they are protected from cruel captivity trades, canned hunting and trophy hunting. We have shared encounters that have put us mere metres away, sitting in complete awe of these beautiful big cats as we witnessed feeding and mating. Pictured here is a 4 year old dominant Brown lion and two female white lions. White lions are not separate species, they are similar to other african lions, but are very rare in the wild (approximately 500 in the world). White lions are only born when two lion parents both carry the recessive gene resulting in pale fur and bluish eyes and a high level of protection is needed as they struggle to adapt and camouflage, making them more vulnerable. ~ Our guides these last few days have left me speechless with their knowledge and their passion – Thank you @branden_young_. And incredible, inspiring woman @brinkleydavies thank you for capturing this image of me, a day I’ll treasure forever. Xx

A post shared by Melissa Findley (@melissafindley) on

South African Tourism has also appointed content creator, Sam Earp to accompany the travellers to document every step of the journey. To bring the campaign to life, Earp will curate a video content series for South African Tourism’s social channels. The tourism agency is encouraging everyone to follow their channels and see exactly what the famous six get up to.

“We’re so excited about this unique partnership whereby the itinerary for our fantastic group of influencers is in the hands of their audience whilst embracing all that a G Adventures tour has to offer,” Mosilo Sofonia, South African Tourism’s hub head for Australasia said.

“Through this campaign, we hope to bring to life a different side of South Africa and highlight that it’s a destination like no other, with an abundance of unforgettable experiences to choose from. We’re encouraging everyone to get involved; go follow our Facebook and Instagram channels and those of the influencers and get voting!”

“We’re excited to try something new and adventurous with this partnership, and it gives us the perfect opportunity to show Aussies and New Zealanders the epic adventures you have when you travel with us,” said Louise Laing, G Adventures director of marketing for Australia and New Zealand.

“More and more, we’re finding travellers are searching for the security and comfort of a small group tour, but the freedom and flexibility to make the experience their own. More than ever, our world deserves more Aussies flexing their adventurous spirit.”

“We are seeing strong growth in visits to South Africa and expect co-op activities like this will drive more interest in exploring this incredible destination” Louise concluded.

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