Cruise

Royal Caribbean’s biggest challenge “has been the same thing for 50 years”, says vice chairman

Huntley Mitchell

Huntley Mitchell

The vice chairman of Royal Caribbean Cruises says that despite facing many challenges, the cruise giant has been battling its biggest one for half a century.

Speaking to Travel Weekly last month at an intimate lunch on the sidelines of Cruise360 Australasia, Adam Goldstein said Royal Caribbean’s largest challenge “has been the same thing for 50 years”.

“It’s how do we get people who have never cruised before to understand what an incredible vacation this is,” he said.

“After 50 years of doing this work, and reasonably successfully, there are still way more people who haven’t tried it who have the wherewithal to do it, and if they did it they would love it, than there are people who have tried it. That’s our challenge.

Goldstein said that with 98 per cent of the world’s holidays taken on land, Goldstein said cruise lines have to come up with some sort of rationale for why travellers would try such a small component of the overall market.

The global chair of the Cruise Lines International Association added that even though there are a lot of ships in the market and on order, Royal Caribbean doesn’t have enough needed to capture the kind of demand that the company believes is out there to be had.

“We’ve felt that way for 50 consecutive years, and we’re probably going to feel that way for a while more,” he said.

Bigger ships?

1200px-Oasis_of_the_Seas

When asked about whether the bigger ships can be expected from Royal Caribbean and other cruise lines, Goldstein said that not only has the trend been for the largest ships to get larger over time, the average-size ship in the mainstream market has also increased consistently.

“So, the ships have been getting larger – it’s just that the very largest ship [which happens to be Royal Caribbean’s Oasis of the Seas] hasn’t gotten larger,” he said.

“Not only has that been true, but if you look at, for example, the luxury category, where of course there are much smaller ships, they have gotten somewhat larger.

“When I came into the business, a luxury ship was somewhere between 100 and 400 guests. Now it seems to more like between 300 and 700 guests, because the ship owners and the ship yards have figured out ways to deliver today’s luxury experience in a slightly larger footprint because, just like with the bigger ships, you simply can offer more options in a somewhat larger footprint.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Strong winds force flight cancellations at Sydney Airport

by Huntley Mitchell

The wild weather has also seen Sydney blanketed with pollen and chemists inundated with hayfever sufferers.

Share

CommentComments

Hotels

Luxury hotel to be built on top of old Nazi bunker

A former Nazi bunker is going to the next level – literally – with a luxury hotel to be built on top of it.

Share

CommentComments

Cruise

Could this be the world’s greenest cruise ship?

This new build is set to be sleek and luxurious, and use clean LNG fuel. Oh, and did we mention that you can live on it?

Share

CommentComments

Events

Tourism

Have you secured your spot at The Travel Awards?

Wanna be a part of the glitz and glam that is The Travel Awards? Secure your spot now before tickets sell out!

Share

CommentComments

Aviation

Qantas finds most passengers aren’t tackling jet lag the best way

Think you know how to beat jet leg effectively? Well, don’t be so sure, suggests this new Qantas research.

Share

CommentComments

Tourism

Flavour of the Week: Norwegian’s big reshuffle, Singapore Tourism welcomes new staff + MORE!

Our Flavour of the Week is bursting with the tang of executive reshuffles and zesty fresh faces, best enjoyed with a dollop of sour cream and a few corn chips.

Share

CommentComments

Travel Agents

Agent Wrap: Excite’s award win, Change Makers returns, agents take on India + MORE!

Judging by the length of this Agent Wrap, it’s been a slow week for the trade. Well, slow for a bunch of globe-trotting socialites, that is.

Share

CommentComments

Destinations

Aloha Friday Wrap: Island of Hawaii update, Hawaiian Airlines’ starring TV role + MORE

Looking to brush up on your knowledge of all things Hawaii? Go from novice to expert with this…

Share

CommentComments

Aviation

How Hawaiian Airlines is flying cleaner

Hawaiian Airlines is intent on lowering fuel burn and reducing carbon emissions before, during and after each flight.

Share

CommentComments

Destinations

HTO showcases Hawaiian Islands during MICE famil

Last week, Hawai‘i Tourism Oceania (HTO) hosted a group of professional meeting planners for a MICE famil on Oahu and the Island of Hawaii.

Share

CommentComments

Aviation

Hawaiian Airlines to star in new season of Seven’s ‘Step Outside with Paul Burt’

Every weekly episode of the show’s second season will feature one to two Hawaiian destination stories, along with the chance to win a Hawaiian holiday.

Share

CommentComments

Destinations

Island of Hawaii update: what’s new, and things you probably don’t know

With an abundance of culture and history to share, the island is full of unique experiences and intriguing facts that inspire first-time and returning visitors.

Share

CommentComments