Technology

Royal Caribbean is using AI to make your travel snaps more memorable

Royal Caribbean International (RCL) has created a first-of-its-kind tool that transforms travellers photos into an original, sharable soundtrack with a video to match!

Just when you though your travel Instagram shots were on point the cruise line has gone and changed the game.

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Powered by AI, SoundSeeker is specifically designed to use machine learning to seamlessly create original soundtracks based on the content of each photograph.

Head over to the SoundSeeker website where you can upload three photos of your choice which the AI will analyse based on colour, landscape, backdrop, emotion, body language and facial expression.

SoundSeeker then turns them into a shareable and one-of-a kind soundtrack – virtually DJing life’s most brag-worthy moments. Fans can follow along on Royal Caribbean’s social channels, and by searching #SoundSeeker.

“People of all ages crave new ways to share their best experiences on social media. This unprecedented tool allows you to put a completely unique, multisensory spin on sharing those memories – now friends and followers can see and hear your life’s adventures,” said Jim Berra, chief marketing officer, Royal Caribbean International.

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Royal Caribbean teamed up with experts from Berklee College of Music, and technologists from around the world, to create the unique song generator. Berklee leveraged music theory to create a roadmap for the tool that helps determine the musical pairing to photos, accounting for pitch, tempo and instrumental combinations, among others.

The tool uses machine learning, an artificial intelligence technique that enables computers to simulate human intelligence and make decisions on their own without explicit instructions.

The learning process entailed more than 600 hours in which Royal Caribbean and a team of musicians and technologists reviewed hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 10 moods.

The AI in SoundSeeker uses Google Cloud Vision to identify objects, facial expressions and colours in a user’s photo by referencing the roadmap developed by the leaders in music theory at Berklee.

SoundSeeker then finds the musical elements corresponding to each mood in the photo to compose a genuinely distinct audio and visual photo album.

The Royal Caribbean tool is equipped to generate over one million unique tracks, based on custom base tracks, composed exclusively for the cruise line. The customised tracks take inspiration from a wide variety of music, including 90s hip-hop, rock, modern and electronic dance music.

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