Travel Agents

Research: Aussies’ trust in travel agents is increasing!

New research from SureSave shows that an increasing number of Aussies rely on travel agents as a trusted source of information!

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This research comes from the company’s 2018 Travel Insurence Index which revealed that 79 per cent of Australians new view agents as “a trusted source of travel and safety advice”.

This is an increase of 5 per cent since last year and is a staggering increase of 22 per cent since SureSave’s research began in 2012 when only 57 per cent of respondents viewed agents in this manner.

“Our research continues to uncover insights into Australian travellers’ perceptions of agents and sheds light on their travel habits. We are seeing a considerable jump in the general public’s positive perception of agents. Overall, travellers really want to maximise the expertise provided by agents,” Matt Endycott, Head of Agency Sales at SureSave, said.

The research also found 41 per cent of Australians used a travel agent to purchase their last overseas leisure trip. 21 per cent of respondents cite the main reason for booking travel through an agent as “it’s convenient to book everything through a travel agent”. A further 20 per cent said “it’s easier to book through a travel agent when booking complex itineraries.”


Do you have something to say about this? Get in touch with Travel Weekly Editor Ali Coulton here to share your thoughts.

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