QLD inks $10m QF deal

A Qantas aircraft is seen at Brisbane's Airports north terminal in Brisbane, Thursday, Feb. 27, 2014. Qantas today announced it will axe 5000 jobs in a bid to dramatically cut costs after posting a $252 million first half loss. (AAP Image/Dave Hunt) NO ARCHIVING.
By Daisy Melwani


Qantas and the Queensland Government have inked a $9.78 million three-year deal to promote Brisbane and Regional Queensland to the world.

Queensland Minister for Tourism and Major Events Kate Jones said the three-year agreement involved a joint investment from Qantas and Tourism and Events Queensland (TEQ) to attract more visitors to Queensland from across Australia and international markets including Asia, USA, New Zealand and the UK.

“The agreement will promote Queensland as Australia’s premier tourist and major event destination, growing inbound and domestic traffic to major cities and regional areas. This in turn will maximise the economic impact of visitors to Queensland and create local jobs,” Minister Jones said.

The deal includes both destination and event marketing including joint marketing and advertising campaigns with a focus on digital and social media, trade partner campaigns, public relations activities and trade and media visits.

Qantas International CEO Gareth Evans said the national carrier serviced more destinations in Queensland than in any other state in Australia, bringing millions of business and premium leisure visitors to Queensland every year.

“As the largest private investor in Australian tourism, it’s a really exciting time for us to be investing to attract more visitors to Queensland, particularly with the relatively low Australian dollar and the number of visitors from markets like Hong Kong, China and the US at an all-time high,” Evans said.

“In the last three years, we have seen a double digit percentage increase in the number of travellers from Asia to Queensland. Over the last 12 months in particular, the number of tourists from Japan have increased beyond our expectations following the introduction of direct daily flights between Brisbane and Tokyo.”

Qantas, together with QantasLink, currently services more than 20 destinations in Queensland and connects the State to more than 200 destinations around the world.

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