Qantas’ big online upgrade

Los Angeles, California, USA - February 12, 2010: Qantas Airways A380 during engine startup at the Los Angeles International Airport.

Qantas has given its online booking experience a swanky new upgrade.

Almost as swanky as the unexpected first class upgrade we’ve been praying for our entire lives.

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In collaboration with Amadeus, Qantas has completed a major multi-phase redesign to provide customers with a more personalised and intuitive online experience.

The redesign includes:

  • A tailored search and booking experience for each visitor, delivering relevant offers and unique information.
  • A feature that proposes relevant cabin upgrade options, redeemable by cash or Points that give customers an easy yet flexible way to upgrade if they choose.
  • An interactive “Where can I go?” map that allows customers to search and explore travel destinations using Classic Flight Rewards, Points Plus Pay or cash; and
  • When ready to book, fares displayed in a user-friendly manner so that customers can easily pick the price and option that best suit their needs.
  • Two-step booking. An express booking path for Frequent Flyers to skip from selecting their flights straight to confirming their booking.

Personally, we’re most enamoured with the “Where can I go?” feature, which we’ve been playing around with all morning.

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Check it out here.

“The average traveller tends to visit 38 websites while booking a trip, so it’s important for airlines to be able to offer a customer-friendly platform that encourages visitors to shift from a looker to a booker,” Cyril Tetaz, Executive Vice President, Airlines, Amadeus Asia Pacific said.

“We are excited to continue our work with a partner like Qantas to help find ways to make the customer experience more seamless, and together we are constantly innovating for the future. We look forward to taking this partnership to greater heights.”

The completion of this digital redesign follows Qantas’ renewal of its partnership with Amadeus for the Amadeus Altéa Passenger Service System (PSS) which is used by over 140 of the world’s top airlines.

Qantas also extended its content agreement with Amadeus, ensuring that Amadeus travel agencies globally will continue to have access to Qantas’ fares, schedules and inventory.

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