Qantas adds to style high club

Qantas adds to style high club

Qantas and edgy Australian designers ‘Bird & Knoll’ have collaborated to transform four Qantas passengers own personal holiday snaps into luxury limited edition silk scarves.

The 2016 “Destinations” scarf series captures the essence of four Qantas destinations photographed by travellers who submitted an image they had taken of their favourite destination as part of a Qantas Instagram competition.

The winners were selected from a panel of judges including Vogue Editor, Edwina McCann, Bird & Knoll founders Macayla Chapman and Natalie Knoll and Qantas Digital Consultant Nicole Warne.

The images depicted four very different destination scenes including Tamworth (NSW), Venice Beach (Los Angeles), a wild giraffe in the mist (South Africa) and Bondi’s iconic Iceberg ocean baths (Sydney).

The winning entry destinations include:

Tamworth Colin Goddard, Sydney
Bondi (Sydney) Samantha Herbut, Adelaide
South Africa Soseh Demirian, Sydney
Venice Beach (Los Angeles) Carly Chan, Auckland

Bird & Knoll’s design photographer Natalie Knoll said she was impressed with the calibre of images submitted and in particular, the raw authenticity of the images which were all shot spontaneously during travel adventures.

“All four of the images by our guest photographers are captivating in different ways. Bondi and Venice Beach are both bold with bursts of bright colours and activity, while South Africa and Tamworth use soft light to highlight the warmth and beauty of animal and landscape. The composition of each image is clever and they all translate perfectly in to a Bird & Knoll scarf.”

Qantas Group Executive Brand, Marketing and Corporate Affairs, Olivia Wirth, said the new scarves were a great showcase of Australian talent.

This is the second year running that Qantas and Bird & Knoll have worked together to combine fashion and travel, after the debut of the “Feels Like Home” scarf last year, inspired by Qantas Trend Consultant Jessica Hart’s hometown of Melbourne.

The Qantas x Bird & Knoll “Destinations” series scarves will be available for purchase at www.qantasshop.com.au, inskyshopping.com, Birdandknoll.com and select stockists and retail for $132 each.

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