Aviation

Qantas’ $28m NSW focus

Daisy Melwani

Qantas and the NSW Government have penned a new $28 million deal to promote Sydney and Regional NSW to international visitors.

The new three-year agreement follows an earlier signed deal between the two bodies in 2013, which will follow on with a focus on US and UK visitors as well as Asian neighbours.

“NSW is the home of inbound international travel,” NSW Minister for Trade, Tourism and Major Events Stuart Ayres said.

“As Australia’s premier tourism and events destination, NSW received 3.6 million overseas
visitors spending nearly $9 billion in NSW in the 12 months to March this year.

“Offering our visitors exciting major events and safe, high quality air travel through key industry
partners including Qantas are critical as we work towards our goal of doubling overnight visitor
expenditure to NSW by 2020.”

The partnership includes joint marketing and advertising campaigns with a focus on online and social media, trade partner campaigns, public relations activities and trade and media visits.

Qantas International CEO Gareth Evans said the national carrier had brought more than one
million international visitors to Sydney in 2015 – nearly double any other airline.

“As the largest private investor in Australian tourism, it’s a really exciting time for us to be
investing to attract more visitors to NSW, particularly with the relatively low Australian dollar and the number of visitors from key markets like China and the US at an all-time high,”
Evans said.

“Over the last three years, we have seen a double digit percentage increase in the number of
travellers from Asia to NSW with China, Japan, Singapore and Hong Kong as the biggest
markets.

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