Aviation

Qantas’ $28m NSW focus

Daisy Melwani

Qantas and the NSW Government have penned a new $28 million deal to promote Sydney and Regional NSW to international visitors.

The new three-year agreement follows an earlier signed deal between the two bodies in 2013, which will follow on with a focus on US and UK visitors as well as Asian neighbours.

“NSW is the home of inbound international travel,” NSW Minister for Trade, Tourism and Major Events Stuart Ayres said.

“As Australia’s premier tourism and events destination, NSW received 3.6 million overseas
visitors spending nearly $9 billion in NSW in the 12 months to March this year.

“Offering our visitors exciting major events and safe, high quality air travel through key industry
partners including Qantas are critical as we work towards our goal of doubling overnight visitor
expenditure to NSW by 2020.”

The partnership includes joint marketing and advertising campaigns with a focus on online and social media, trade partner campaigns, public relations activities and trade and media visits.

Qantas International CEO Gareth Evans said the national carrier had brought more than one
million international visitors to Sydney in 2015 – nearly double any other airline.

“As the largest private investor in Australian tourism, it’s a really exciting time for us to be
investing to attract more visitors to NSW, particularly with the relatively low Australian dollar and the number of visitors from key markets like China and the US at an all-time high,”
Evans said.

“Over the last three years, we have seen a double digit percentage increase in the number of
travellers from Asia to NSW with China, Japan, Singapore and Hong Kong as the biggest
markets.

SEE WHAT PEOPLE ARE SAYING

Tourism

Flavour of the Week

These new industry appointments are bound to shake up your Friday. Because they’re moving and shaking, get it? Sorry, but it is the end of the week.

Share

CommentComments

Travel Agents

Big Fat Agent Wrap

The agent wraps are our favourite thing to do on a Friday. Well, that and research places to go for lunch. And bars to go to for happy hour. But agent wraps come a close third.

Share

CommentComments

Destinations

Introducing Australia’s most Instagrammable restaurants

Cancel all your weekend plans because you’re going to want to want to eat your way through this delicious list.

Share

CommentComments

Tourism

Big Fat Aloha Friday Wrap

This Aloha Friday wrap is of mammoth proportions! Ok, it’s quite reasonably sized, but it is filled with fire-breathing dragons. Ok, that isn’t true either.

Share

CommentComments

Hotels

PICTURES: Sneak peek at Queensland’s first Westin hotel

Here are some pictures of a very pretty hotel to gaze at while you pretend you’re working. We’ve already wasted half our morning on them.

Share

CommentComments

Travel Agents

“You need to be genuinely interested”: Top selling agent reveals her tips for increasing sales

Sue Wright made $300,000 in her first three months as a PTM! We caught up with her to find out her secrets to success.

Share

CommentComments

Aviation

PASSENGERS REACT: Qantas scraps in-flight music on domestic

If you’re one to engage in mid-flight silent discos, you may want to bring your own beats from now on.

Share

CommentComments

Aviation

“Back to the shop”: Cathay Pacific misspells its own name on livery

The airline has been forced to take one of its planes back to the painters after becoming aware of an embarrassing typo. Look, we’ve all been there.

Share

CommentComments

Aviation

Emirates rumored to be considering Etihad take over

Emirates have denied rumours they are considering taking over Etihad, which would form the world’s biggest airline by passenger traffic.

Share

CommentComments

Tourism

How sustainability, global trends and culture relate to tourism’s future being featured at Hawaii’s Global Tourism Summit

Three areas of focus for tourism’s future – sustainability, global trends and culture – will be addressed by a variety of speakers, panelists and attendees from around the world and within the Hawaiian Islands at Hawaii’s Global Tourism Summit.

Share

CommentComments

Destinations

Hawaii on sale

by Ashlee Galea

Shopping in Hawaii is nothing short of sensational – Hawaii provides American retail therapy with a Pacific island twist.

Share

CommentComments

Tourism

Keynote speakers at Hawaii’s Global Tourism Summit to address the power – and challenges – of Travel’s Future

The theme of this year’s Global Tourism Summit – Charting the Course – points to the ever-present need for destinations and travel suppliers to continuously balance the power of tourism’s popularity worldwide with its impact on residents and communities.

Share

CommentComments