Tourism

Paul Hogan wins big at Tourism Australia Awards

Paul Hogan has been named an Australian Tourism Legend at the 2017 Qantas Australian Tourism Awards in Perth.

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Held at the new Optus Stadium on Friday night, the awards recognise and promote excellence in tourism, showcasing the best in outstanding customer service, innovation and ongoing business excellence.

Among the 26 winners, Hogan was celebrated for his role in attracting international visitors to Australia, most notably from the US with his Come and Say G’Day campaign featuring the iconic line; “I’ll slip an extra shrimp on the barbie for you”.

Minister for Trade, Tourism and Investment, Stephen Ciobo said the Aussie icon has done so much for the industry and “richly deserves the tourism legend award bestowed upon him”

“The timing couldn’t be more perfect either, with the recent launch of Tourism Australia’s ‘Dundee’ campaign drawing so much inspiration from the iconic film in which he starred.”

Ciobo refers to Tourism Australia’s Super Bowl ad we covered earlier this month.

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Other standouts from this year’s awards include Kakadu National Park in the Northern Territory, winning the Gold award in Major Tourist Attractions, Questacon in Canberra, which took the gold for Tourist Attractions, and Toowoomba Carnival of Flowers in Queensland, scoring gold in Major Festivals and Events.

Check out the full list of winners here.

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