Destinations

“Our purpose is ever more clear”: G Adventures’ Bruce Poon Tip reflects on Christchurch massacre

Messages of support have been flowing in from around the world in the wake of the New Zealand shooting at two mosques in Christchurch on Friday, where at least 50 people were killed.

Bruce Poon Tip is among those who have spoken out about the terror attack, with the G Adventures founder also providing a powerful message about tourism’s ability to “create a world that is more connected, empathetic, equitable and understanding”.

Read his heartfelt letter to staff and clients in full below:

Bruce Poon Tip letter on Christchurch shooting

SEE WHAT PEOPLE ARE SAYING

One response to ““Our purpose is ever more clear”: G Adventures’ Bruce Poon Tip reflects on Christchurch massacre”

  1. Travel Weekly,

    Can I tell you how deeply offended I am that you printed this thinly disguised advertisement masquerading as a heartfelt epistle of solidarity?

    What Aus/Nz companies have done something similar? They left it to the Prime Minister and others in positions of power to speak on behalf of the nation, correct? They did not take out self-serving advertisments?

    Have you read the ad? The man responsible for the massacre was well travelled, yet Poon Tip points to travel as the cure to this kind of thing. There’s a major contradiction in that. I guess he needed copy for his ad.

    Shame on Travel Week for publishing this kind of cheap shill.

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