Destinations

“Offensive”, “terrible” and “depressing”: South Australia tourism ad slammed

South Australia’s latest attempt to attract visitors to the state appears to have missed the mark, with its new campaign labelled “the saddest tourism ad ever”.

The South Australian Tourism Commission (SATC) ad, titled ‘Don’t feel sorry for old mate…’, stars an elderly chap called “Dave” who appears morose and depressed visiting the state’s tourist attractions, including a vineyard, local beach and Adelaide Oval.

It finishes with the line: “Don’t feel sorry for old mate. It’s his own damn fault he didn’t visit Adelaide sooner.”

Check out the clanger below:

What’s more, “old mate” even has his own blog page and Instagram account.

And, yes, social media was quick to condemn the ad, with some wags claiming it was so depressing it should have included a link to a suicide hotline at the end of it. Here’s a selection of the criticism:

“If it truly is an advertising campaign, then it’s a terrible mistake.”

“Don’t like it at all. It’s not funny or quirky, [it] just mocks an old man who is lonely.”

“Who is going to feel in any way encouraged to visit Adelaide after seeing this? I am appalled and surprised money was wasted on such dreadful sentiments.”

“It so depressing it needs the Lifeline number at the end.”

“Terrible ad. Sad and depressing. Where’s the excitement and discovery to visit Adelaide?”

“It’s offensive to our state and older people”.

“Trust me when I say: the latest tourism campaign for Adelaide of the grimmest things you’ll see in a while.”

However, SATC’s executive director of marketing, Brent Hill, argued that the spot was deliberately controversial and aimed to get people talking.

“You’d be crazy if you made an ad like this and didn’t expect to get some response,” Hill told ABC Radio Adelaide.

“That’s obviously what it was designed to do – we definitely wanted to put something out there that was getting a message across. We knew it wasn’t going to be of everyone’s cup of tea.

“We want to punch home that message that too many people were saying ‘we’ll get to Adelaide one day’.”

Travel Weekly has contacted SATC for further comment.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Hotels

Motel operators fined $280k for underpaying workers

by Christian Fleetwood

An Australian hotel company has received its just desserts after being slapped with a massive fine in the Federal Court for underpaying workers.

Share

CommentComments

Wholesalers

Speculation mounts on Cox & Kings’ future

by Huntley Mitchell

It’s being widely speculated that the demise of Cox & Kings is imminent following the sudden closure of its local operations last week.

Share

CommentComments

Technology

Airbnb intends to go public in 2020, as it passes 7m listings worldwide

by Christian Fleetwood

Airbnb has announced it expects to become a publicly-traded company in 2020 after recording record revenue in the second quarter of 2019.

Share

CommentComments

Road & Rail

REVEALED: The best cities for driving holidays

Driving in a new city is, at least for us here at TW, equal parts terrifying and quite special. But that might just be because we still get lost on our way to the corner shops.

Share

CommentComments

Aviation

Aviation Wrap: Air New Zealand signs new fleet deal, Western Sydney Airport’s curfew-free promise, Emirates’ World Cup-inspired ad + MORE!

Kick-off this week’s round-up of aviation news with Emirates’ hilarious take on mid-air “fouls” as the airline teams up with famous ref Nigel Owens. All this and MUCH more awaits here.

Share

CommentComments

Wholesalers

Webjet hit hard by Thomas Cook’s demise, as Qantas called on for support

by Huntley Mitchell

Webjet has revealed exactly what impact the collapse of Thomas Cook will have on the company, and it’s not pretty.

Share

CommentComments

Aviation

Flight attendant’s heart-warming note to deaf teen

Travelling solo for the first time can be daunting at best, but for one teen flying from Baltimore to New York, the trip was particularly daunting.

Share

CommentComments

Aviation

The Veronicas threaten Qantas with legal action after being removed from flight

by Ali Coulton

It is safe to say the pop duo’s legal team will not be leaving the matter “untouched” after the five-foot-one musicians got in trouble allegedly for not being able to reach the overhead baggage bin.

Share

CommentComments

Travel Agents

Helloworld acquires Aussie travel management company for $28m

Helloworld Travel has agreed to acquire one of Australia’s largest privately-owned corporate travel management companies.

Share

CommentComments

Wholesalers

Wholesaler Wrap: Insight Vacations and Luxury Gold host inaugural awards, Globus unveils ‘Undiscovered’ tours + MORE!

Welcome back, travel folk. As per request, Travel Weekly won’t be including vicarious news in our wraps anymore – just a s**t load of deals. Psyche!

Share

CommentComments

Wholesalers

“A deeply sad day”: Thomas Cook collapses, stranding hundreds of thousands of travellers

by Huntley Mitchell

One of the world’s biggest and longest-standing travel companies has gone into liquidation, leaving an estimated 600,000 travellers in the lurch.

Share

CommentComments

Aviation

Tonga’s Rugby World Cup team breaks into song mid-flight in Japan

Passengers onboard a flight in Japan have been treated to some unique inflight entertainment courtesy of Tonga’s national rugby squad.

Share

CommentComments