Hotels

No slowing down for Luxico with plans to expand

LUXICO, Australia’s first ‘home hotel’, is giving itself a little pat on the back this morning, after enjoying some impressive revenue growth in 2015/16 – 46 per cent growth to be exact.

And the luxury accommodation service is showing no signs of slowing this impressive growth trend with the announcement of their 2016/17 results.

Husband and wife team, Alex and Thomas Ormerod co-founded Luxico in 2013 and have revealed the company will achieve an impressive 45 per cent revenue growth for the 2016/17 financial year with over 10,000 room nights being booked.

Managing Director Alex Ormerod said, “The results are really pleasing but not totally unexpected due to the share-economy trend providing travellers with the option to enjoy more ‘home-style’ accommodation over hotels.

“Luxico offers the added benefit of exclusive 24-hour concierge service and that along with the standard of luxurious properties we have available, sets us apart and helps to drive bookings.”

AndersonSt-41767

Luxico is also the only multi location luxury service operator in Australia with approximately 200 properties in Sydney, Melbourne, Mornington Peninsula and Palm Beach.  The company is currently expanding into new markets and by the end of 2017 will have luxury homes available in Byron Bay, Sunshine Coast and Port Douglas to service growing international demand.

Ormerod added, “We are very focused on using technology to overcome logistical issues which allows us to consistently deliver great service in multiple locations and we are really looking forward to offering accommodation in these new markets providing our guests with greater variety.”

Not surprisingly, in 2016, as in 2015, Chinese visitors paid the highest room rates only booking top luxury properties across Australia, spending double the average room rate.

When it comes to domestic versus international bookings, these are on a par with 51 per cent of nights booked by domestic travellers and 49 per cent of room nights booked by international guests.

wentworth_ave_01

The UK and US represented 36 per cent of international bookings for the 2016/17 financial year. Results also showed travellers from Germany had the highest nightly room rate indicating guests from this country seek the ultimate in luxury experiences booking only the top tier properties.

Luxico is also the only operator fully integrated with the international travel trade industry with product offered by travel agent partners worldwide as a core distribution channel including Abercrombie &Kent, Quintessentially and American Express Travel.

SEE WHAT PEOPLE ARE SAYING

  • Robert Scott

    While it’s less than obvious that the mega trend is towards sharing resources, these are certainly exciting times. The rich get to use the resources of other rich and that’s obvious market segmentation at this stage of evolution. Kudos to Luxico – and there will be ample margins to do so – in keeping the travel trade in the equation. It would be tempting to say that hoteliers need not worry as a ‘new’ breed of accommodation-seeker is courted and the overall pool expands, however it’s always interesting to see what sort of tactical response comes from traditional hospitality.

Technology

Travelport to go private following acquisition

And it’s all thanks to a $6 billion buyout from Siris Capital Group and Evergreen Coast Corp. We wish someone would buy us out for $6 billion. Think of all the flights we could book!

Share

CommentComments

Tourism

Almost 10 million Aussies think a white Christmas is more magical

Is an Aussie Christmas legit? Well, not according to almost half of all Aussies. In lieu of snow, we’ll be making crushed ice snowmen in an air con room.

Share

CommentComments

Tourism

Here’s where Aussies are wasting the most of their travel dollars

We’ve got some sure-fire ways you can avoid spending unnecessary dollars on your next trip. Our top tip? Don’t spend hundreds on a holiday wardrobe like we do.

Share

CommentComments

Cruise

Big Fat Cruise Wrap

Can’t think of anything worse than being stuck at home with your family these holidays? Take them all on a cruise instead! Because a ship has more places to hide than Grandma’s house.

Share

CommentComments

Midweek Interview

Midweek Interview with North Lake Tahoe Chamber’s Sarah Winters

This week, our midweek interview victim is Sarah Winters, director of leisure sales for North Lake Tahoe Chamber/CVB/Resort Association. And boy, is that a mouthful.

Share

CommentComments

Aviation

Research: This is the cheapest time to book flights

The flights would have to be pretty cheap to make us wake up THIS early in the morning. Who are we kidding, we’d do anything for a bargain.

Share

CommentComments

Aviation

Air New Zealand strike could cause major disruptions just days before Christmas

Just in case Christmas time wasn’t stressful enough, Kiwis trying to get home for the holidays could be faced with some nasty surprises.

Share

CommentComments

News

Photo of couple having sex on the Great Pyramid sparks fury in Egypt

Yes, you read that correctly. We’ll never be able to look at the spectacular monument in the same way again. At least not without having a giggle first.

Share

CommentComments

Travel Agents

Contiki announces ROCK destination for 2019!

Celebrate Contiki’s 21st year by winning a spot on the trip of a lifetime and tickets to Bonnaroo Festival! Find out how right here.

Share

CommentComments

Travel Agents

Penny Spencer reveals her predictions for 2019

We’ve been gazing over Spencer’s shoulder as she consults her crystal ball. Well, we were until she noticed and told us to go away.

Share

CommentComments

Tourism

Travel insurance company issues warning after series of animal-related claims

Apparently, there’s been a ton of travel insurance claims over incidents with animals overseas, so think twice before you feed that cheeky monkey. Send the snacks our way instead.

Share

CommentComments

Destinations

Here’s what Santa looks like across the world

Start getting excited, because Christmas is two weeks away TODAY! To celebrate, we’ve rounded up some Santas from around the world. And sadly, none of them surf.

Share

CommentComments