Cruise

New Zealand leads the world in cruise growth: CLIA

New Zealand leads the way in cruise market growth, according to figures recently released by the Cruise Lines International Association (CLIA).

A total of 112,000 New Zealanders took a cruise last year for the first time in the country’s history, capping a year of world-leading growth.

The record result was a 14.6 per cent increase on the previous year, giving New Zealand a growth rate well ahead of the world’s largest and more established cruise markets, including the USA (9.4 per cent) and Europe (3.3 per cent).

The figures were released last month at CLIA’s 2018 Ocean Source Market report for New Zealand – days after results for Australasia were released – and showed strong momentum in the Kiwi market, with passenger growth averaging 13.5 per cent each year over the past 10 years.

“New Zealanders have developed a strong passion for cruising, resulting in growth rates that are among the highest in the world,” CLIA Australasia managing director Joel Katz said.

“Not only are they choosing a cruise to explore the world in increasing numbers, they’re also opting to cruise in their own waters to see more of New Zealand.”

Growth was driven primarily by a 20.6 per cent increase in the number of New Zealanders cruising within the South Pacific, Australia and domestically. The number taking fly-cruise options in destinations further afield also grew, up 3.2 per cent on the previous year.

Katz said the report provided backing for Auckland Council’s recently approved plans to improve berthing facilities at the city’s Queens Wharf.

“Boosting capacity in Auckland will ensure increasing demand among both New Zealanders and international visitors can be met in the future,” Katz said.

“This, together with the development of a new cruise berth at Lyttelton to serve Christchurch, gives us confidence New Zealand’s cruise sector will continue to grow well into the future.”

Other findings from the 2018 Ocean Source Market report include:

  • The equivalent of 2.5 per cent of New Zealand’s population took an ocean cruise last year, giving the nation a greater market penetration rate than established markets like Italy (1.3 per cent), Spain (1.1 per cent) and France (0.8 per cent)
  • The average age of the New Zealand cruise passenger dropped from 52 to 51, with around 60 per cent of passengers aged under 60.
  • The most popular cruise duration was eight to 13 days, attracting 46 per cent of cruisers. Shorter voyages of less than four days saw the biggest increase, up 144 per cent.
  • The majority of New Zealanders cruised within the South Pacific, New Zealand and Australia (69.2 per cent). A total of 36,500 sailed on South Pacific cruises (up 27.5 per cent), while 27,100 cruised in New Zealand (up 18.1 per cent) and 13,900 sailed in Australia (up 9.3 per cent).
  • Europe/Mediterranean was the most popular long-haul region (12.1 per cent), followed by North America/Caribbean/Hawaii (10.6 per cent) and Asia (4.7 per cent).
  • In the inbound market, about 200,000 people came from other regions to cruise in Australasian waters in 2018, more than half from North America.
  • Worldwide, 28.5 million people took a cruise in 2018, a 6.7 per cent increase on the previous year. This figure is forecast to break the 30 million barrier in 2019.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Technology

Google rides bikeshare tech into latest Maps update

by Christian Fleetwood

Coincidentally, Travel Weekly’s editor recently jazzed up his own bike by adding handle tassles, spoke beads and a sissy bar.

Share

CommentComments

Aviation

Final nail in the coffin for proposed Qantas-Cathay Pacific codeshare expansion

by Huntley Mitchell

Could you hear a whole lot of brouhaha coming from Virgin Australia HQ this morning? Discover the cause here.

Share

CommentComments

Aviation

Airbus employs biomimicry in latest eco-conscious concept aircraft

by Christian Fleetwood

Airbus has taken a leaf – a feather even – out of nature’s playbook by putting forward an ambitious eco-conscious concept aircraft for the future of air travel.

Share

CommentComments

Tourism

Dominican Republic to address tourist fears following multiple deaths

The Caribbean nation has committed to calm tourism concerns surrounding the mysterious recent deaths of 10 foreigners on the island.

Share

CommentComments

Midweek Interview

Midweek Interview with Clockwise Consulting’s Jakki Govan

It turns out the Clockwise Consulting co-founder loves long walks on the beach, and wishes she had an invisible cloak.

Share

CommentComments

Tourism

“Freak gust of wind” plummets skier to the ground in Thredbo chairlift accident

by Ali Coulton

In the most dramatic news since our office dog fell off the couch, a skier has fallen an estimated five metres at a Snowy Mountains ski resort.

Share

CommentComments

Tourism

Tourists cop hefty fine for making coffee on the steps of Venice’s Rialto bridge

Of all the places to set up your travel cooker, the city’s most famous and historic bridge is probably not the best choice.

Share

CommentComments

Cruise

Cruise wrap: Win an MSC cruise, PONANT info events, Seabourn’s new champagne partner + MORE!

Batten down the hatches because this cruise wrap is bigger than the Pacific Ocean! Or maybe the Arctic. It would fill your kitchen sink, at least.

Share

CommentComments

Travel Agents

Avis Travel Agent Scholarship opens for 2019

by Daisy Melwani

Are you an agent looking to get a leg-up on your arch rival? Well, this news couldn’t be more timely.

Share

CommentComments

Technology

OPINION: Three trends that will disrupt the travel industry

by Gihan Perera

Since Travel Weekly’s editor spilled coffee on the office tarot cards, we’ve consulted a futurist to bring you all the latest trends you should be keeping an eye on.

Share

CommentComments

Technology

Renewed calls for travel booking giants to ban Israeli settlement listings

by Christian Fleetwood

Travel booking giants Airbnb, Booking.com, Expedia and TripAdvisor have been accused of sustaining tourism to illegal Israeli settlements.

Share

CommentComments

Tourism

Tourism WA scraps George Calombaris from new campaign amid underpayment scandal

by Huntley Mitchell

The situation for the embattled celebrity chef and MasterChef judge has gone from bad to worse, with Tourism WA dumping him from its latest campaign.

Share

CommentComments