A new online video featuring a backing track from Norwegian Cruise Line’s newest godfather Pitbull has been released to celebrate the cruise operator’s new brand strategy.
The new strategy, entitled Feel Free, aims to highlight NCL’s emphasis on “freedom and flexibility”, according to senior vice president and chief marketing officer Meg Lee.
“The concept of Feel Free transcends the idea of traditional cruising and speaks to the experience that is uniquely offered and delivered aboard Norwegian ships: our promise that guests should be free to holiday on their terms,” she said.
In Australia and New Zealand, the new brand campaign will include digital activity, partnerships, trade cooperatives and events, with the local campaign devised and implemented by NCL’s Asia Pacific marketing team from its newly opened Sydney offices.
“2016 marks Norwegian Cruise Line’s inaugural year of dedicated, localised sales and marketing activity in Australia and New Zealand, with our core focus for year one being to strengthen local partnerships, drive brand awareness, and increase the number of Australians who have experienced the exceptional freedom, flexibility, service, and innovation that Norwegian Cruise Line provides,” vice president marketing Asia Pacific Ben Angell said.
Pitbull is godfather of the newly launched Norwegian Escape.
Check out the new video here: