The Ministry of Economy, Development and Tourism, through the National Tourism Service of Chile (SERNATUR), has appointed GTI Tourism to drive its trade and PR activities in Australia, effective immediately.
GTI will be responsible for developing a targeted trade marketing and press communications strategy to generate year-round interest and demand for holidays to Chile among Australians.
The Vice Minister of the Chilean Ministry of Economy, Development and Tourism, Mónica Zalaquett, said: “We are seeing steady year-on-year growth in the number of Australians visiting Chile, with 52,500 visiting in 2018.
“Australians have a passion for adventure travel, and we are determined encourage more to visit by showing them the incredible adventures they can have in Chile and the increasing ease of getting here.”
SERNATUR director Andrea Wolleter added: “The strategy will also aim to increase the length of stay and spend of Australian visitors, reduce seasonality of visits and encourage travel to multiple Chilean destinations in one trip.
“Australia is a key priority for Chile because of the increasing accessibility through direct flights and air capacity, as well as the ever-growing interest in adventurous and nature-based travel.”
GTI general manager Georgia Gregerson said the agency is looking forward to raising the profile of Chile amongst Australians as a must-visit, standalone destination.
“Chile has so much on offer. There aren’t many countries in the world that host such an extreme variation of landscapes”, she said.
“Whether it be world-class wineries, cosmopolitan cities, ski fields, deserts or the vast wilderness of the south, we look forward to showcasing Chile as a one-stop travel destination for Australian travellers and the ease of access from our capital cities.”