Marriott launches premium home-rental competitor to Airbnb

Marriott launches premium home-rental competitor to Airbnb

Marriott International has launched its very own home-rental initiative, offering more than 2,000 curated homes around the world.

Yesterday, the multinational hospitality company announced its latest brand: Homes & Villas by Marriott International – a home-rental initiative with properties in more than 100 destinations, spanning the United States, Latin America, the Caribbean and Europe.

It is a move that puts the company at loggerheads with short-term rental companies Airbnb, HomeAway and, recently, San Francisco-based Lyric – a brand recently acquired by Airbnb that, like Homes & Villas, aims to fill a niche in the premium rental market.

Starting next week, members of Marriott Bonvoy – the company’s new rewards program replacing Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – will have access to more than 2,000 premium and curated rooms as a part of Homes & Villas.

HV_Coral-Logo-lg-Horizontal-1

“The launch of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer travel needs evolve,” said Marriott International global chief commercial officer Stephanie Linnartz.

“What started out as a pilot a year ago is now a global offering, providing our guests with the space and amenities of a home backed by a trusted travel company, and the very best in loyalty benefits.”

Beginning in Europe in a limited market, the pilot has since expanded to more than 100 different destinations globally.

More than 40 of these destinations new markets for Marriott, including Sorrento, Italy and the Amalfi Coast, Italy; North Lake Tahoe, California; and St Barts in the Caribbean.

Marriott will also partner with property management companies TurnKey Vacation Rentals, LaCure, Loyd & Townsend Rose, Veeve, London Residents Club as well as current hotel owners and operators like Mainsail Lodging, and Reserva Conchal.

The company expects to increase Homes & Villas by Marriott International’s portfolio over time, breaching new markets and expanding with more homes.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]