Hotels

Marriott International ‘looks ahead’ doubling its luxury footprint

Sophie Harrison

Newly-formed Marriott International Luxury Brands Group has reinforced the company’s commitment to an unmatched variety of luxury experiences in more than 60 countries.

From the International Luxury Travel Market (ILTM) in Cannes, France, Marriott International today announced that the company will continue to expand its luxury footprint, doubling its portfolio of luxury hotels through its recent alignment with Starwood Hotels and Resorts.

Already providing global travellers with an unrivalled selection of diversified, high-end experiences in 61 countries, Marriott International is scheduled to open nearly 30 new luxury hotels in 2017 and has a total of 180 luxury hotels in its development pipeline, representing 20 new countries from Iceland and Nepal to Cuba.

In addition to these scheduled developments, the Marriott International Luxury Brands group includes the iconic St. Regis, The Luxury Collection and W Hotels brands, as well as the company’s world-renowned hospitality landmarks: The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels & Resorts, EDITION and JW Marriott brands.

Spanning the world from the most iconic hot spots to the ultimate undiscovered gems, the unmatched breadth and depth of our luxury portfolio uniquely positions us to cater to the increased demand of the rapidly-expanding cadre of affluent travellers,” said Tina Edmundson, Global Brand Officer for Marriott International.

“With luxury travel up nearly 50% over the past five years, we see a long runway for growth at the high-end and have a world-class, dedicated luxury structure in place to nurture and strengthen this coveted portfolio of eight diverse luxury brands.”

From the Philippines to Peru, and all points in between, Marriott International has made a point at looking beyond tried and true locations. Today, luxury travellers look to the company for authentic experiences deeply rooted in the destination.

“They want to learn how to kitesurf at The St. Regis Mauritius, discover cherry blossom season at The Ritz-Carlton Kyoto, drink bellinis on the terrace at the iconic Gritti Palace during the Venice Biennale and go heli-skiing at W Verbier,” Edmundson added.

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