Jetstar aims big with NZ expansion

Jetstar aims big with NZ expansion

Jetstar has just announced plans to start flying to regional destinations in New Zealand from later this year, bringing fresh competition and more affordable fares to travellers outside the country’s main centres.

The new services will be operated by a fleet of five 50-seat Bombardier Q300 turbo-prop aircraft and are expected to create at least 100 new jobs for pilots, cabin crew, and ground crew.

The services are expected to operate to at least four regional destinations initially, with some of those under consideration being Hamilton, Rotorua, New Plymouth, Napier and Palmerston North in the North Island and Nelson and Invercargill in the South Island. These will connect with one or more of Jetstar’s current domestic destinations.

The announcement comes at the same time as Air New Zealand’s shares drop to their lowest levels since November.

Regional fares will go on sale in September with first flights taking off in early December, with Qantas Group’s ceo Alan Joyce saying it was the right time to bring Jetstar’s services to new regions.

“When Jetstar brought low fares to New Zealand’s key routes six years ago it completely transformed the market in terms of value and now we’ll do the same for regional New Zealand,” Joyce said, joining New Zealand’s Prime Minister John Key to make the announcement in Auckland.

“The community has been calling out for more choice and lower fares on regional routes in New Zealand because there’s a lack of competition.”

“We’re answering that call by launching Jetstar flights to regional New Zealand, making air travel more affordable for people who live outside the main centres and boosting tourism and the economies of these areas.

“These new regional destinations will connect with the broader Qantas Group network, including both Qantas and Jetstar flying across the Tasman, to make these parts of New Zealand more accessible to international travellers.”

Jetstar Group’s ceo Jayne Hrdlicka said the local airline’s commitment to on-time performance and service had placed it in a prime position for regional expansion.

“We have made travel more affordable for New Zealanders flying between the main centres. Now we’re bringing our passion for affordable travel to thousands of new Jetstar travellers in the regions, whether they are flying for leisure or business,” Hrdlicka said.

“Jetstar wants to bring real competition and stimulate regional passenger growth.”

“When we first started operations in New Zealand, domestic fares across the country dropped by around 40%, and we expect fares will drop considerably on the regional routes where we’ll operate.

“We have made travel more affordable for New Zealanders flying between the main centres. Now we’re bringing our passion for affordable travel to thousands of new Jetstar travellers in the regions, whether they are flying for leisure or business.”

Jetstar executives will be visiting a number of regional centres over the next two months to meet with airports, local government, and business, travel and tourism representatives to determine the first regional destinations.

Jetstar, which is fully owned by Qantas, launched Trans-Tasman flights in 2005 and established domestic operations in New Zealand in June 2009. The low cost carrier’s fleet of nine Airbus A320 aircraft operate up to up to 240 domestic and 100 international flights a week.

The Jetstar-branded regional services, to be  marketed and managed by Jetstar, will be operated by QantasLink. Under this arrangement, Qantas-owned Eastern Australia Airlines, which has operated Q300 aircraft in Australia for QantasLink for over 15 years, will manage the aircraft operations.

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