News

“It’s been a long road, man”: NBA star LeBron James stars in powerful luggage ad

Edward Pollitt

Edward Pollitt

At 34 years of age, NBA megastar LeBron James has an army of haters telling him he’s past his peak.

Now, LVMH-owned luxury luggage brand Rimowa has tapped into this hate in a powerful new ad.

“It’s been a long road, man,” James says to open his monologue.

It comes after the video plays a snippet of a newsreader asking the question: “how many years does LeBron have left?”

Despite being recently valued at $US450 million, the ad depicts a vulnerable James, alone on the road and only contacting his loved ones via FaceTime.

There’s an early hint that a luggage brand might feature, with James saying, “if you never leave, you never learn. You’ve gotta be comfortable being uncomfortable.”

Directed by Philippe Tempelman and filmed by BWGTBLD Berlin, the powerful ad also touches on powerful social issues like police brutality and education for underprivileged children, showing the school James recently opened in his hometown of Akron Ohio.

According to James’ Instagram, the new ad is solidifying an existing relationship.

The ad is part of Rimowa’s ‘Never Still’ campaign, which has so far featured the likes of Swiss tennis maestro Roger Federer and celebrity chef Nobu Matsuhisa.


This article originally appeared on Travel Weekly‘s sister title, B&T

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Aviation

British Airways suspends flights to Cairo

Australia’s Department of Foreign Affairs and Trade has updated its travel advice to Egypt in line with this move by the UK airline.

Share

CommentComments

Events

Tourism

NTIA 2019 winners revealed!

Did you attend the NTIAs as a finalist but got so blind that you can’t remember if you won? All is revealed here.

Share

CommentComments

Aviation

Passenger cops $150,000 fine for “one of the most serious cases” of flight disruption

Turns out there are serious consequences for disruptive mid-flight behaviour, especially if it’s so bad that you prompt a military escort like this woman did.

Share

CommentComments

Hotels

Industry heavyweight urges stronger regulations for commercial Airbnb operators

It turns out around 50 per cent of Airbnbs are commercially run, as opposed to travellers renting out their space or uni students listing their cupboards for a quick buck.

Share

CommentComments

Wholesalers

Wholesaler wrap: Chimu Adventures milestone, AAT Kings deals extended + more!

It’s Monday, and Travel Weekly has just the thing to help you sober up from the NTIAs (and no, it’s not a Bloody Mary): a wholesaler wrap!

Share

CommentComments

Aviation

Boeing dedicates more than $70 million to families for 737 MAX near-term relief

by Christian Fleetwood

Boeing expects to recognise an impact to earnings as a result of 737 MAX groundings when it releases its second-quarter results this week.

Share

CommentComments

Tourism

STUDY: Aussie travellers among the most confused and inconsistent tippers

Ever arrived in a new country and realised you have no idea who you’re supposed to tip for what? Find a few handy tips and tricks for you and your clients right here.

Share

CommentComments

Events

Tourism

Travel DAZE early bird ticket deal ends Friday, with a further 15 per cent off all week!

We’ve taken the early bird ticket deal to the next level with a 15 per cent discount for this week only! You can thank us by sending chocolates and booze.

Share

CommentComments

Aviation

Airline apologises after Tweeting which seats are least likely to survive a crash

It’s something we’ve all thought about while mid-air, but do we really want to know which seats are most likely to survive a plane crash? Well, thanks to this airline, we now have an answer.

Share

CommentComments

Breaking News

Wholesalers

Wendy Wu comments on CEO departure

Much like Elvis, Joe Karbo, Wendy Wu Tours’ global CEO has officially left the building. Here’s what the lady herself had to say about it.

Share

CommentComments

Tourism

Flavour of the Week: Small Group Touring Co.’s new recruit, Linkd Tourism secures Port of Seattle + MORE!

Flavour of the Week induces two things on a Friday: nostalgia over Craig David and a succession of travel professionals falling asleep at their desks.

Share

CommentComments

Hotels

Airbnb’s giant ‘Wienermobile’ is sure to satisfy your hot-dog-loving clients

by Christian Fleetwood

In what is a quintessential Friday story, Travel Weekly has delivered this ‘franktastic’ and ‘blunderful’ news for all your hot-dog-loving clients.

Share

CommentComments