Hotels

InterContinental Sydney appoints new PR agency

Iconic luxury hotel InterContinental Sydney has engaged DEC PR to lead all Australian public relations activity, following a competitive tender process last month.

Jennifer Brown, general manager of InterContinental Sydney said the hotel was looking for a PR agency with extensive knowledge in the hotel and tourism space, with strong credentials in luxury, lifestyle and hospitality, as well as unsurpassed relationships with media and influencers across these verticals.

“DEC PR ticked all the boxes and showed not only creative prowess in their approach to PR, but a collaborative style of working that will make them a fantastic extension to our team,” she said.

“We are excited to get activity underway in what will be a crucial time for our hotel, in the lead up to a multimillion-dollar transformational renovation project, commencing later this year.”

DEC PR chief executive Michael Henderson said: “Travel is a true passion of the DEC PR team and we are thrilled to commence our relationship with InterContinental Sydney.

“Our focus will be to drive brand awareness of InterContinental Sydney as a leading luxury hotel in Sydney for both Australian and international travellers via impactful, creative PR that has been informed by the agency’s experience across a myriad of industries and sectors.”

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