INDABA the “engine room” of African tourism

INDABA 2015 is poised to be the world’s greatest representative for African tourism.

According to South African Tourism’s CEO Thulani Nzima, the tradeshow gives buyers from around the world the widest diversity of African leisure travel products and experiences, something that is hard to beat.

“Our intention to make Tourism INDABA a tradeshow that is fully representative and accessible to the continent is coming to fruition,” Nzima said.

“Through our various media events, journalists attending INDABA will also have access to the people and the stories that are shaping the Pan – African travel sector.

“INDABA is the very engine room of tourism growth in Africa and in South Africa.”

Durban rolled the welcome mat out to thousands of INDABA media and trade delegates on Saturday May 9, planting 24 destinations across Africa into the global spotlight.

Nzima affirmed the significance of the delegates to boosting tourism to both South Africa and other African nations.

“South African Tourism welcomes all delegates to INDABA,” he said.

“It is great to have each of them on board as part of the rich and wonderful celebration of a thriving tourism sector.”

Nzima added that the Australian market was key to creating a stronger tourism market, with the country’s visitors very stable.

“Australians are resilient and consistent and we will continue to invest in Australia,” he said.

“We will keep finding ways to not reduce our spend in Australia.”

Nzima said that while Australia continues to be a valuable asset for the country’s tourism sector, that when South African airways pulled its direct Sydney-Johannesberg route, it “disadvantaged passengers from Sydney” who are looking for a “one stop, point-to-point travel experience.

“Our Australian visitors are looking for more variety, and are moving away from the push of Africa as a safari nation, packaging it differently to cater for new trends.”

Head of Durban Tourism Phillip Sithole also placed emphasis on the major role of INDABA, with the tradeshow bringing around R144 million (AU$15.2 million) to the city, as well as supporting about 500 jobs.

“We look forward to welcoming no less than 9 000 influential tourism leaders, decision makers and global media to Durban,” he said.

“INDABA is Durban’s opportunity to show the world exceptional tourism infrastructure and capability.”

“In just two years the city has won many international accolades. Our focus now is to restore stability in the hospitality industry, regain our visitor confidence and continue with our exciting marketing plans of taking Durban to the World.”

Confirmed INDABA hosted buyer numbers are one up on last year’s figures, with 299 hosted buyers from key tourism markets including Europe, Asia, the Americas and Africa.

Of those buyers, 285 are from outside South Africa, with the other 14 comprised of South African buyers.

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