If you only watch one thing today

If you only watch one thing today

This is a must-see – even if only because it is Friday.

Attendees at yesterday’s No Vacancy conference in Sydney were left inspired to think outside the box when it comes to brand promotion, Brainjuicer managing director, Han Zantingh advised.

Citing a case study following the successful 3 Mobile video campaign execution in the UK, Zantingh advised conference attendees to “stop overthinking brand” and instead “get people to feel the brand”.

As an example, the viral video below was created with the sole campaign brief to “make our brand famous”.

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