How South Africa is “doing tourism”

Couple holding hands
By Tara Harrison


South African Tourism has launched their new ‘I Do Tourism’ campaign to target domestic travellers at their annual INDABA trade show.

The initiative sets out to remind South Africans that the tourism industry is vital to the country’s success and how they, as individuals, can advocate for South Africa as a destination.

With President Zuma citing the economic and social impact of tourism for South Africa at the opening of INDABA, this campaign will go direct to remind citizens of this.

“Tourism has a ripple effect. Each direct permanent tourism job opportunity that is created can have multiple spin-offs for transport, agriculture and other sectors,” SA Tourism CEO Sisa Ntshona said.

South African Tourism said that for many South Africans, travel is inaccessible; something that is “for other people”.

“This is precisely the attitude we hope to change through I Do Tourism. We aim to remind South Africans that tourism is everyone’s business because all South Africans benefit through and from tourism. Tourism adds value to the lives of all South Africans in a range of ways,” Ntshona said.

 

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