How much does Hong Kong love Australia?

How much does Hong Kong love Australia?

Australia is a hot ticket item for travellers from Hong Kong, swooping in to take the silver medal on biggest draw card.

According to the GfK Consumer Travel Tracker, 17% of Hong Kong travellers say they’ve booked a trip down under in the past three months, compared to 18.7% booking holidays to Japan and 5.6% to New Zealand.

When jumping on a plane to Australia, over half of HK travellers have a two to three month forward booking window, compared to a one to two month booking window when travelling elsewhere in Australia.

Two thirds of travellers from Hong Kong plan getaways of between four and seven nights, driven by trips to Asia over public holiday weekends.

When it comes to package holidays, Australia reigns king, with 48% of HK travellers purchasing a bundled flight/accommodation package, and 1/3 of those choosing Australia and NZ as their final destination.

Online travel agents, at 48%, were the most used source for researching a trip, followed by magazines at 43%, and regular travel agents and airline websites both at 36%.

Word of Mouth is still a valued and reliable source for a third, who sought recommendation from ‘friends/family/colleagues’.

The most common international travel experience types booked by Hong Kong travellers during the survey period were gourmet and culinary (3%), rest and relaxation (23%), and luxury travel and shopping (19%).

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]