Helloworld puts managed website on the market

Helloworld is making a big play in the tech game, with its new managed website solution.

With Aussies forecast to increase spending on mobile devices by 43% this year, the new solution will put helloworld’s independent agents in the mobile e-commerce box-seat.

The tailored managed website solution will deliver device optimisation, curated content including automatic updates of helloworld campaigns and deals, and provides a professional, optimised framework for customised content.

The solution is currently being rolled out to helloworld associate agents, but will soon be available to all of helloworld’s Independent agents, including helloworld for business, affiliate and concorde agency network.

It complements the online support offering for helloworld’s branded agents through helloworld.com.au.

“Mobile commerce is growing at about three times the pace of ecommerce overall and our managed website solution not only delivers a professional and dynamic online solution for our associate agents, it also puts them in the best possible position to take advantage of the e-commerce revolution,” head of associate and affiliate networks David Padman said.

Phase 2 of the white label website rollout has put its energy into widening agents’ ability to connect with customers, something that is essential in the digital age.

Helloworld aims to connect with customers by sharing their travel and booking experiences as well as increasing the overall look, feel and functionality of the websites.

Stores will eventually have the opportunity to incorporate a blog, image gallery and live chat, while agents will also have the option to self-manage their own websites with new and relevant content.

“Our Independent agents love the fact that we’re solving the online content challenge for them in such a dynamic way while also providing them with the customisation they need as independent businesses,” Padman said.

“It’s device-responsive and optimised to deliver maximum visibility across desktop, tablet and mobile. It also provides an intuitive user interface design which seamlessly integrates with marketing communications.

“This is a platform which will be continually enhanced so that our independent agents can choose the functionality they need to meet the needs of their consumers. We’re determined to make it as easy as possible for consumers to find our agents and shop with them.”

My Travel Expert director Leonie Clay said the increase in website enquiries is an exciting reason they chose to run full steam ahead with a managed website.

“All the helloworld deals are on offer here and the call to action function is great. We are looking forward to increasing our web presence in Google search and adding our own content.”

Laze Away Travel’s principal Cathy Natoli also commented on the upgrades, saying the managed website allowed the company to build its own identity.

“ We are able to customise the content pertaining to our agency and to existing and potential clients,” she said.

“We love that the managed website is always being enhanced and that helloworld are listening to our feedback and needs.”

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