Hawai‘i Tourism Oceania (HTO) is celebrating the ‘Month of Lei’ in 2019 by presenting several events and destination training to trade media and travel agents during May.
Across the Hawaiian Islands, Lei Day is celebrated on 1 May annually, recognising Hawaiian culture. The lei symbolises the Aloha spirit – an expression of hospitality, unity and kindness.
For the month of May, HTO is hosting hosting events, launching famil incentives and campaigns providing the travel trade with plenty of holiday inspiration.
Beginning with Lei Day, ‘Month of Lei’ is HTO’s annual celebration of the spirit of Aloha and the Hawaiian Islands.
Representatives from the visitor bureaux of Maui, O‘ahu, Kaua‘i and the Island of Hawai‘i are joining HTO for the celebrations.
HTO is also partnering with Helloworld, Viva Holidays and Excite Holidays to launch marketing campaigns, activations and incentives as part of the ‘Month of Lei’ activities.
Giselle Radulovic, HTO’s country manager for Australia, said Month of Lei is the tourism board’s way of engaging both trade partners and consumers with the spirit of Aloha.
“Each year in May, Hawai‘i Tourism Oceania brings the spirit of Aloha to Australia by inviting key media, trade and partners to celebrate the occasion with representatives from the Hawaiian Islands,” she said.
“The month is a significant event for Hawai‘i Tourism Oceania, as the Hawaiian lei is the physical embodiment of the spirit of Aloha symbolising kindness, altruism and generosity.”
For more information on Month of Lei or to contact HTO, email firstname.lastname@example.org.