Destinations

Hawaii proves popular hotspot for Aussie tourists

Trying to decide where to go on holiday next? Join the rest of us Aussies in Hawaii!

The Hawai‘i Tourism Authority (HTO) has released the 2017 Annual Visitor Research Report, and it shows that a ton of the islands’ visitors are from down under.

Including figures from Hawai‘i’s major market areas of Mainland U.S., Japan, Canada, Europe, Oceania, Other Asia and Latin America, the 2017 Annual Visitor Research Report indicated that over half of Australian visitors in 2017 were visiting Hawai‘i for the first time.

From the Oceania market, a total of 395,362 visitors travelled to Hawai‘i in 2017. According to the report, the Oceania market is made up of 82.1 per cent Australians and 17.9 per cent New Zealanders.

Giselle Radulovic, HTO Country Manager Australia said that the research report revealed positive findings for the Australian market.

“Hawai‘i Tourism Oceania relies on the annual visitor research report to see and assess data from the Oceania market. The report provides us with guidance for planning our marketing initiatives as we head into 2019,” she said.

With the high volume of Australians visiting Hawai‘i for the first time (51.2 per cent), Hawai‘i’s appeal as a holiday destination is more apparent than ever.

As Aussies have historically sustained a high repeat visitor rate to Hawai‘i (just below 50 per cent), the number of first time Australian visitors to Hawai‘i indicates longevity of the Australian traveller market.

The report’s findings on neighbour island travel align with one of HTO’s major focusses in 2019, to promote travel to more than one Hawaiian island.

“Naturally, first-time visitors to Hawai‘i take advantage of the direct flight to O‘ahu from Australia.

“One of our main initiatives in 2019 will be promoting multi-island holidays and we are focussed on showcasing the diversity of experiences and natural scenery that each of the Hawaiian Islands offers Australian visitors,” Radulovic added.

You can check out the 2017 Annual Visitor Research Report at the Hawai‘i Tourism Authority Website. 

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  • Pauline Smith

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