Hotels

Google sneakily launches hotel booking site

Christian Fleetwood

Tech giant Google has quietly launched its fully-fledged destination booking site for hotels, with trends and flight deals among the features.

With Google Hotel Search, the company now offers its own direct service for hotel bookings – a move away from providing its own external links for booking through third-party providers directly.

The new service comes with a few advantages over a third-party provider, with similar search filters, but the main reason to opt for Google’s new hotel booking service is its ability to synchronise across the company’s line-up of products.

When used as a travel insights tool, Google Trends is handy for planning holidays – a welcome addition for savvy travellers.

The service gives travellers the ability to see both historic flight price trends and current hotel deals around the world, factoring into similar abilities associated with Google Flights, the company’s long-running flight booking service.

The service also allows travellers to input key travel dates, including public holidays, further allowing users to see historic flight paths and prices ahead of events.

Last week, Google’s vice president of product management in travel, Richard Holden, wrote about the new features that Google Flights will be offering in conjunction with Google Hotel Search.

“If you have flexibility on where you go but not on how much you’ll spend, you can explore the world map on Google Flights to see all the destinations you can fly to on your budget,” he said.

“For either specific or flexible dates, you can use a price filter on desktop to set your price limit and see only the destinations you can fly to within this range.”

Holden noted that the deals feature uses machine learning to highlight hotels where one or more of Google’s partners offer rates that are significantly lower than the usual price for that hotel or similar hotels nearby.

It is believed that Google profits immensely from these partnering services.

As Skift reported, Google is already under heavy pressure for controlling how businesses access customers online globally, with companies around the world bemoaning the millions of dollars they had to spend on advertising with Google.

In an earlier blog, Eric Zimmerman, Google’s director of travel product management, said the company was also evolving the way its hotel search works on smartphones to help users explore options and make decisions on their smallest screens.

“The new hotel search experience includes better price filtering, easier-to-find amenity information and the ability to book right from Google,” he said.

SEE WHAT PEOPLE ARE SAYING

2 responses to “Google sneakily launches hotel booking site”

Leave a Reply

You must be logged in to post a comment.

Technology

Google rides bikeshare tech into latest Maps update

by Christian Fleetwood

Coincidentally, Travel Weekly’s editor recently jazzed up his own bike by adding handle tassles, spoke beads and a sissy bar.

Share

CommentComments

Aviation

Final nail in the coffin for proposed Qantas-Cathay Pacific codeshare expansion

by Huntley Mitchell

Could you hear a whole lot of brouhaha coming from Virgin Australia HQ this morning? Discover the cause here.

Share

CommentComments

Aviation

Airbus employs biomimicry in latest eco-conscious concept aircraft

by Christian Fleetwood

Airbus has taken a leaf – a feather even – out of nature’s playbook by putting forward an ambitious eco-conscious concept aircraft for the future of air travel.

Share

CommentComments

Tourism

Dominican Republic to address tourist fears following multiple deaths

The Caribbean nation has committed to calm tourism concerns surrounding the mysterious recent deaths of 10 foreigners on the island.

Share

CommentComments

Midweek Interview

Midweek Interview with Clockwise Consulting’s Jakki Govan

It turns out the Clockwise Consulting co-founder loves long walks on the beach, and wishes she had an invisible cloak.

Share

CommentComments

Tourism

“Freak gust of wind” plummets skier to the ground in Thredbo chairlift accident

by Ali Coulton

In the most dramatic news since our office dog fell off the couch, a skier has fallen an estimated five metres at a Snowy Mountains ski resort.

Share

CommentComments

Tourism

Tourists cop hefty fine for making coffee on the steps of Venice’s Rialto bridge

Of all the places to set up your travel cooker, the city’s most famous and historic bridge is probably not the best choice.

Share

CommentComments

Cruise

Cruise wrap: Win an MSC cruise, PONANT info events, Seabourn’s new champagne partner + MORE!

Batten down the hatches because this cruise wrap is bigger than the Pacific Ocean! Or maybe the Arctic. It would fill your kitchen sink, at least.

Share

CommentComments

Travel Agents

Avis Travel Agent Scholarship opens for 2019

by Daisy Melwani

Are you an agent looking to get a leg-up on your arch rival? Well, this news couldn’t be more timely.

Share

CommentComments

Technology

OPINION: Three trends that will disrupt the travel industry

by Gihan Perera

Since Travel Weekly’s editor spilled coffee on the office tarot cards, we’ve consulted a futurist to bring you all the latest trends you should be keeping an eye on.

Share

CommentComments

Technology

Renewed calls for travel booking giants to ban Israeli settlement listings

by Christian Fleetwood

Travel booking giants Airbnb, Booking.com, Expedia and TripAdvisor have been accused of sustaining tourism to illegal Israeli settlements.

Share

CommentComments

Tourism

Tourism WA scraps George Calombaris from new campaign amid underpayment scandal

by Huntley Mitchell

The situation for the embattled celebrity chef and MasterChef judge has gone from bad to worse, with Tourism WA dumping him from its latest campaign.

Share

CommentComments