Wholesalers

Globus unveils new face for Cosmos

The Globus family of brands has unveiled a fresh look and feel for one of its travel brands, Cosmos.

Founded in 1961 as an affordable way to tour the world, Cosmos has a long history of turning travel dreams into reality.

Nearly 60 years later, with a cleaner, more modern logo and ‘Adventure is knocking’ tagline, Cosmos’ refreshed identity reflects the touring brand’s position as a relevant travel style for all ages.

Gai Tyrrell, managing director of Globus for Australasia, said Cosmos’ new look and feel confirms the group’s continued commitment to the brand.

“We’re celebrating the unparalleled and attainable access to the world’s greatest ‘wow’ moments that travellers can experience on a Cosmos escorted tour,” she said.

“The reason we travel is to discover new sights, experiences and sensations. On a Cosmos tour, we make possible those ‘I never thought I would’ moments by making travel easy and attainable.

“The idea that ‘Adventure is knocking’ captures the excitement and possibilities that travel brings.”

New sales toolkits and materials will be distributed to agents to support Cosmos’ refreshed brand position.

The move coincides with the launch of Cosmos’ 2020 North America program and brochure, featuring three new tours: ‘Grand Alaskan Adventure’, ‘Western Canada with Inside Passage’ and ‘Exploring the Eastern Seaboard’.

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