Destinations

Get ready to swipe right: AirAsia is now on Tinder

AirAsia’s new destination push is targetting all you thirsty Tinder users out there to get you to visit the world’s most eligible destination – Malaysia.

Is it really the girl in the photo? Probably not, but you can probably find her in Malaysia? Again, it’s a grey area.

airasia

The ‘Meet Malaysia’ campaign rolled out earlier this week in out-of-home, digital, in-app, radio and social channels, and comes as the airline prepares to move its Victorian operation from Melbourne Tullamarine to the cities new lower-cost airport Avalon, set to open later this year.

See also: Qantas accidentally creates Tinder of the skies 

“While more traditional destinations within Indonesia, Thailand and Vietnam were well known by Australians, the opportunity to present Malaysia’s unparalleled luxury, epic landscapes and experiences was something we hoped travellers would consider next time they embark on a journey to Southeast Asia,” AirAsia Group Head of Brand Rudy Khaw said.

“This match-making exercise is a cheeky way of engaging Aussies curious to know more about Malaysia, from hiking Mount Kinabalu, swimming with sea turtles in Kuching to the smell of fresh laksa and street food in Penang.”

airasia-tinder

If you do happen to come across Ma Laysia on Tinder, while the idea of swiping right on an entire destination might seem a bit off given the circumstances,  it’s a good idea to do so because you’ll go in the draw to win a return trip for two to Malaysia!

You’ll also get a double pass to the Rainforest World Music Festival, in Sarawak, Malaysia, which the airline announced it would be supporting earlier this week.

So if you don’t already suffer from RSI in your swiping finger, this probably as good an excuse as any to get started.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Strong winds force flight cancellations at Sydney Airport

by Huntley Mitchell

The wild weather has also seen Sydney blanketed with pollen and chemists inundated with hayfever sufferers.

Share

CommentComments

Hotels

Luxury hotel to be built on top of old Nazi bunker

A former Nazi bunker is going to the next level – literally – with a luxury hotel to be built on top of it.

Share

CommentComments

Cruise

Could this be the world’s greenest cruise ship?

This new build is set to be sleek and luxurious, and use clean LNG fuel. Oh, and did we mention that you can live on it?

Share

CommentComments

Events

Tourism

Have you secured your spot at The Travel Awards?

Wanna be a part of the glitz and glam that is The Travel Awards? Secure your spot now before tickets sell out!

Share

CommentComments

Aviation

Qantas finds most passengers aren’t tackling jet lag the best way

Think you know how to beat jet leg effectively? Well, don’t be so sure, suggests this new Qantas research.

Share

CommentComments

Tourism

Flavour of the Week: Norwegian’s big reshuffle, Singapore Tourism welcomes new staff + MORE!

Our Flavour of the Week is bursting with the tang of executive reshuffles and zesty fresh faces, best enjoyed with a dollop of sour cream and a few corn chips.

Share

CommentComments

Travel Agents

Agent Wrap: Excite’s award win, Change Makers returns, agents take on India + MORE!

Judging by the length of this Agent Wrap, it’s been a slow week for the trade. Well, slow for a bunch of globe-trotting socialites, that is.

Share

CommentComments

Destinations

Aloha Friday Wrap: Island of Hawaii update, Hawaiian Airlines’ starring TV role + MORE

Looking to brush up on your knowledge of all things Hawaii? Go from novice to expert with this…

Share

CommentComments

Aviation

How Hawaiian Airlines is flying cleaner

Hawaiian Airlines is intent on lowering fuel burn and reducing carbon emissions before, during and after each flight.

Share

CommentComments

Destinations

HTO showcases Hawaiian Islands during MICE famil

Last week, Hawai‘i Tourism Oceania (HTO) hosted a group of professional meeting planners for a MICE famil on Oahu and the Island of Hawaii.

Share

CommentComments

Aviation

Hawaiian Airlines to star in new season of Seven’s ‘Step Outside with Paul Burt’

Every weekly episode of the show’s second season will feature one to two Hawaiian destination stories, along with the chance to win a Hawaiian holiday.

Share

CommentComments

Destinations

Island of Hawaii update: what’s new, and things you probably don’t know

With an abundance of culture and history to share, the island is full of unique experiences and intriguing facts that inspire first-time and returning visitors.

Share

CommentComments