G Adventures launches personalised trips in response to agent feedback

G Adventures launches personalised trips in response to agent feedback
By Alexandra Coulton


G Adventures has launched a new range of tailor-made travel solutions in response to travel agent feedback and increased demand for personalised travel.

With 11 destinations are available to book from today, TailorMade features sample itineraries priced from $1,279pp.

In December 2018, G Adventures surveyed more than 450 travel agents globally and 84 per cent reported an increase in requests for tailor-made travel and private tours. 44 per cent stated it as being ‘in high demand’ and 40 per cent said demand had increased in the past year.

G Adventures’ founder, Bruce Poon Tip, said there has been a distinct gap in the market for tailor-made travel solutions in adventure travel, specifically in the affordable and mid-market price ranges.

“The flexibility of TailorMade means travellers can combine experiential travel with customisation,” Poon Tip said.

“While we’ve recognised an opportunity in the mid-range travel market, we’ll also be able to cater to higher-end tastes in transport, meals and accommodation.

“Most importantly, when booking a TailorMade trip all travellers are still booking what G Adventures is best known for, which is socially responsible travel. Our ‘G for Good’ social enterprise projects are available as an option to visit in all 11 launch destinations, and when travellers use our recommended suppliers their money stays in the local economy.”

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The 11 launch destinations for TailorMade travel in 2019 are Botswana, Cambodia, Costa Rica, Peru, Ecuador (including Galápagos), India, Laos, South Africa, Thailand, Vietnam and Zimbabwe, with two or three sample itineraries available for each as inspiration for travellers making a TailorMade request.

Jeff Russill, senior vice president, marketing and product, G Adventures, said demand for customisation is being seen across many industries as consumers look to indulge in more one-of-a-kind experiences.

“G Adventures’ new TailorMade trips tap into the current zeitgeist and the public’s growing interest in being able to ‘choose your own adventure’, such as we’ve seen recently on the popular Netflix show, Black Mirror,” Russill said.

“Up until now, we have only been able to provide our private group adventure travellers with a duplicate of an existing G Adventures itinerary, departing on their chosen date. We’re excited to innovate in this space to bring customised adventure and experiential travel to more people.”

G Adventures’ is in the process of expanding its sales team and assigning dedicated specialists who will work with travel agents and customers to design the ideal itinerary. Options will include bespoke transportation, accommodation, meals, activities, pace of travel and budget. Travellers can opt to select a sample itinerary and depart on their own date, amend a sample itinerary, or create a whole new itinerary with the help of their private travel consultant.

TailorMade tours are available for solo travellers or groups of nearly any size, and perfect for couples, families, friends, honeymooners, teams and affinity groups who enjoy G Adventures’ style of travel, but want to create an itinerary that caters to their unique needs.

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