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G Adventure’s Bruce Poon Tip named most admired CEO

G Adventures founder and social entrepreneur Bruce Poon Tip has been named one of Canada’s Most Admired CEOs for 2018!

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Leading Canadian cultural talent management firm, Waterstone Human Capital, recognises the best-in-class Canadian organisations and CEOs for fostering corporate cultures that enhance performance and help nurture a competitive advantage.

See also: Bruce Poon Tip: “Travel could be the greatest form of wealth distribution”

Poon Tip recognised in the new Social Entrepreneurship category for his outstanding contribution to social impact and corporate culture.

“It’s a huge honour to be recognized as one of Canada’s most admired CEO,” Poon Tip said, according to Travel Pulse Canada.

“I’ve always believed that our culture is our brand. It’s what truly sets us apart and distinguishes G Adventures from other travel companies.

“We work tirelessly to cultivate and foster a strong and engaged culture among our 2,200 employees, who are based in more than 100 countries, across seven continents. But we’re also a social enterprise that is committed to giving back to the communities we travel to to help make the world a better place, especially for local people.”

G Adventures’ demonstrates its responsible approach to tourism through its ‘G for Good’ social impact initiatives, which include travel guidelines for children, wildlife and Indigenous people, community-based social enterprises that travellers can experience on trip, and its industry-leading ‘Ripple Score’, which measures how many traveller dollars stay in the local economy.

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