Aviation

Flight shaming is not the answer, says Qantas CEO

Ali Coulton

Ali Coulton

Qantas’ CEO has warned against “throwing the baby out with the bathwater” when it comes to travelling sustainably.

Speaking at the CAPA’s 2019 Australia Pacific Aviation Summit, Alan Joyce said that while we are seeing more and more climate-related events occurring, flight shaming and government-imposed taxes on passengers and airlines are not the answer.

“What the airline industry is doing is focusing on making sure we can lessen our impact on the environment but in some cases that’s not being communicated well and in some cases there’s a danger of throwing the baby out with the bathwater,” Joyce said. 

The flight shaming movement, which began in Sweden with the hashtag #flygskam, spurred thousands of people across Europe to pledged on social media they would not fly unnecessarily or would go a year without flying.

French and Dutch politicians have also joined the bandwagon, with France announcing last month it would put an “ecotax” on airlines starting in 2020, and the Netherlands has floated the idea of imposing a €7  (AUD$11.50) flight tax on passengers in 2021.

The outbound aviation industry in Australia is beginning to stagnate, as CAPA’s emeritus chairman Peter Harbison said yesterday, however, this appears to be caused by the declining Aussie dollar and oil prices, rather than for sustainability reasons.

Despite this, Joyce said the airline industry has a good story to tell when it comes to sustainable travel.

“The things that we’re doing as an industry are fantastic, we have set a target by 2050 to have our Co2 emissions at half the levels of 2005, which meets the Paris agreement,” he said. 

“We have put a price globally on carbon, the first industry that has done that.”

According to figures published in The Conversation, the airline industry uses 5 million barrels of oil every day, which contributes around 2.5 per cent of total carbon emissions, which could rise to 22 per cent by 2050.

“It’s important to do these things [introduce sustainability measures] and to do them for the right reasons,” Joyce said.

“But its equally important that you’re communicating and making sure that we don’t approach the solution to air transportation by suppressing it. We can’t go back to the 1920s and not have air travel.

“We need to make sure we do throw the bathwater out, but we keep the baby because it is important for the world economy and world connections.”


Want more tips on how to make your business more sustainable? You’re in luck! This year’s Travel DAZE focuses on sustainability, and we’re not just talking about planting trees. Find out more here.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Travel Agents

What every travel agent can learn from actor Samuel Johnson

by Huntley Mitchell

Actor and charity founder Samuel Johnson had plenty of takeaways for travel agents at a recent conference, which you take away here.

Share

CommentComments

Aviation

Passenger plane carrying 233 makes emergency landing in cornfield

The pilots that pulled off this heroic landing are receiving more praise than our intern when he restocks the office Tim Tam supply, and that’s saying something.

Share

CommentComments

Tourism

REVEALED: All the winners from Virtuoso’s 2019 Best of the Best awards

Congratulations to all the exceptional travel companies (including a you-beaut Australian resort) that took home shiny gongs at Virtuoso’s Best of the Best awards!

Share

CommentComments

Tourism

Flavour of the Week: Contiki Australia announce new boss, TTNQ appoints CEO + MORE!

What better way to contemplate throwing in your resignation for greener pastures than by reading this week’s sure-to-make-you-jealous roundup of top-notch industry appointments?

Share

CommentComments

Aviation

Twitter melts over hot pilot after passenger “kind of” gets plane to himself

Twitter has some strong opinions about a viral video of a passenger getting a “private jet” experience. Not because the plane was empty, or because the airline said he didn’t fly on it, but because of a split-second encounter with a dreamy pilot.

Share

CommentComments

Tourism

Aussie influencer detained in Bali, forced to pay $40,000 over prescription medication

Between helping influencers avoid jail time and sorting out the guy who fly-kicked a scooter, DFAT has no doubt become well acquainted with Balinese police this week.

Share

CommentComments

Cruise

Australian entrepreneur dead after falling overboard from cruise ship

by Huntley Mitchell

In tragic news, an Australian man has died after falling overboard on a cruise ship bound for the US Virgin Islands.

Share

CommentComments

Travel Agents

Agent wrap: italktravel & cruise at home launches, TTC hosts Eden Ministry, win big with Brand USA + MORE

What’s better than reading about agents on cool famils and winning free stuff? Finally reaching Friday!

Share

CommentComments

Events

Tourism

WIN a gift hamper from the The Goods Tube: Just another reason to attend Travel DAZE

As if learning gems of knowledge and practical tips from the best in this business wasn’t enough, we have a few more tricks up our sleeve for Travel DAZE 2019.

Share

CommentComments

Events

Tourism

ATTN: Two weeks left to enter The Travel Awards 2019!

If you’re still planing on entering The Travel Awards 2019 but are yet to complete your submission, the time to get your s***t together is now!

Share

CommentComments

Tourism

Qantas, Webjet & Flight Centre among travel companies hardest hit by ASX fall

by Christian Fleetwood

Australian travel companies were among those on the receiving end of a drop in share prices at the opening of the ASX200 this morning.

Share

CommentComments

Hotels

Hotel wrap: Hilton’s big Canberra plan, Upgradus launches in Australia, New Bali beach club + MORE!

This week’s hotel wrap is so huge that it’s left Travel Weekly’s reporter with RSI in his fingers, palms and wrists.

Share

CommentComments