Flight Centre Travel Group (FCTG) just fast-tracked its digital transformation by acquiring a tech company that has changed the game when it comes to itineraries.
That’s right folks, they’ve added Toronto-based company Umapped to their collection.
Umapped provides travel documentation, communication and itinerary management software to the travel industry.
According to a statement from FCTG on the ASX, the acquisition will enhance the company’s web and mobile services to deliver upgraded documentation, better templates and seamless, real-time communication between consultants and customers.
Umapped’s products, which are already being used by FCTG’s GOGO wholesale business in the USA, will now be rolled out in other GCTG businesses globally and will be a key feature of FCB 2.0, the next generation Flight Centre brand offering in Australia.
The products include the Trip Publisher itinerary builder and TripLinQ API services, which consolidate bookings, curated content and real-time location data into a single interface.
The software transforms travellers’ quotes and documents from static emails and PDFs to a collaborative, living itinerary.
It also provides consultants access to collaborative features, chat and real-time updates that are delivered to their customers.
“We have been impressed with the platform and believe it can have a positive impact on our consultants’ productivity and on our customer’s travel experiences,” FCTG CEO Graham “Skroo” Turner said.
“We continue to invest in systems and teams that can surface our expertese, but also make millions of engagements with our customers easier and more personal. We hope to deploy unmapped software in several countries within a year.”
FCTG will acquire 100 per cent ownership of Umapped, which has a team of 16 people, including an 11-person development team.