Tourism

Dundee outed as Tourism Aus’ next big campaign

You may have seen the new Crocodile Dundee spoof floating around the interwebs as of late.

We even covered it last week.

But one mysterious thing about the ad was that no one was taking responsibility for its creation.

Well, ladies and gentleman, we can now confirm this is the work of Tourism Australia, as the ad aired during yesterday’s Super Bowl to a global audience of roughly 103.4 million people.

dundeetourism-hero_preview

The ad piqued peoples’ curiosity and the rumour mill was spinning with suggestions the ad was from TA.

A statement from the Minister for Trade and Tourism about the ad said: “The teasers have generated almost 4,000 news stories, with an estimated advertising value of $30 million and an estimated audience of 3 billion people.

“In addition, more than 412 million people have been reached on social media platforms and importantly, 80 per cent of that is United States based.”

“The original 1986 Crocodile Dundee movie was a huge success and helped to put Australia on the map for many Americans.”

dundeetourism-beach_preview

“This new creative campaign targets high value travellers and, with support from more than 20 key distribution partners in the US, encourages Americans to book their tickets now.”

“The United States is Australia’s second largest market for spend and third largest for arrivals, with close to 780,000 American visitors spending $3.7 billion per year in Australia.”

“Currently, the US is forecast to be worth between $4.5 billion and $5.5 billion by 2020. This campaign aims to grow annual spend to $6 billion by 2020.”

Check out the full clip here:

Fingers crossed for a full movie!

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Travel Agents

What every travel agent can learn from actor Samuel Johnson

by Huntley Mitchell

Actor and charity founder Samuel Johnson had plenty of takeaways for travel agents at a recent conference, which you take away here.

Share

CommentComments

Aviation

Passenger plane carrying 233 makes emergency landing in cornfield

The pilots that pulled off this heroic landing are receiving more praise than our intern when he restocks the office Tim Tam supply, and that’s saying something.

Share

CommentComments

Tourism

REVEALED: All the winners from Virtuoso’s 2019 Best of the Best awards

Congratulations to all the exceptional travel companies (including a you-beaut Australian resort) that took home shiny gongs at Virtuoso’s Best of the Best awards!

Share

CommentComments

Tourism

Flavour of the Week: Contiki Australia announce new boss, TTNQ appoints CEO + MORE!

What better way to contemplate throwing in your resignation for greener pastures than by reading this week’s sure-to-make-you-jealous roundup of top-notch industry appointments?

Share

CommentComments

Aviation

Twitter melts over hot pilot after passenger “kind of” gets plane to himself

Twitter has some strong opinions about a viral video of a passenger getting a “private jet” experience. Not because the plane was empty, or because the airline said he didn’t fly on it, but because of a split-second encounter with a dreamy pilot.

Share

CommentComments

Tourism

Aussie influencer detained in Bali, forced to pay $40,000 over prescription medication

Between helping influencers avoid jail time and sorting out the guy who fly-kicked a scooter, DFAT has no doubt become well acquainted with Balinese police this week.

Share

CommentComments

Cruise

Australian entrepreneur dead after falling overboard from cruise ship

by Huntley Mitchell

In tragic news, an Australian man has died after falling overboard on a cruise ship bound for the US Virgin Islands.

Share

CommentComments

Travel Agents

Agent wrap: italktravel & cruise at home launches, TTC hosts Eden Ministry, win big with Brand USA + MORE

What’s better than reading about agents on cool famils and winning free stuff? Finally reaching Friday!

Share

CommentComments

Events

Tourism

WIN a gift hamper from the The Goods Tube: Just another reason to attend Travel DAZE

As if learning gems of knowledge and practical tips from the best in this business wasn’t enough, we have a few more tricks up our sleeve for Travel DAZE 2019.

Share

CommentComments

Events

Tourism

ATTN: Two weeks left to enter The Travel Awards 2019!

If you’re still planing on entering The Travel Awards 2019 but are yet to complete your submission, the time to get your s***t together is now!

Share

CommentComments

Tourism

Qantas, Webjet & Flight Centre among travel companies hardest hit by ASX fall

by Christian Fleetwood

Australian travel companies were among those on the receiving end of a drop in share prices at the opening of the ASX200 this morning.

Share

CommentComments

Hotels

Hotel wrap: Hilton’s big Canberra plan, Upgradus launches in Australia, New Bali beach club + MORE!

This week’s hotel wrap is so huge that it’s left Travel Weekly’s reporter with RSI in his fingers, palms and wrists.

Share

CommentComments