Tourism

Dreamtime lands in new waters in 2017

Amy Bryant

Australia’s largest trade marketing event, Dreamtime, returns in 2017, and will be held in Brisbane for the first time.

The event, spanning over four days between 3rd and 6th December, will be a huge attraction for international buyers providing the opportunity to experience the unique offerings of Australia.

Minister for Trade, Tourism and Investment, Steven Ciobo, said the Dreamtime will be significant for Australia’s tourism industry and will connect it with buyers from China Singapore, Indonesia, Malaysia new Zealand, USA and the UK

“The event should bring a significant boost to the tourism industry and is integral to our broader Tourism 2020 industry targets to grow the business events sector to $16 billion annually by the end of the decade,” He said.

Tourism Australia Managing Director John O’Sullivan said Dreamtime has a strong track record in driving real business outcomes for the Australian business events industry.

“Dreamtime is Australia’s largest business events showcase, and taking the event to Brisbane is an exciting development for a city that is continuing to raise its profile internationally as an ideal incentive destination,” Mr O’Sullivan said.

“The event has proven its value to the Australian business events industry, producing solid results in raising the Australia’s profile internationally and developing new business, with a survey of those who took part in the Dreamtime 2015 event so far confirming it generated over 60 incentive business leads worth AUD40 million.

Brisbane Lord Mayor Graham Quirk said he was delighted Tourism Australia had decided to bring Dreamtime to Brisbane for the first time next year.

“Dreamtime gives us the opportunity to showcase our vibrant hotels, venues, team-building offerings and leisure experiences to key global incentive decision-makers, who are responsible for bringing in large groups that support our tourism industry and broader visitor economy,” said Cr Quirk.

The Dreamtime program also includes a destination showcase, dedicated media event and networking opportunities to allow the maximum engagement between Australian industry and international business events buyers.

 

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