Cruise for a purpose with Fathom

Cruise for a purpose with Fathom

Carnival Corporation has created a new travel category with the launch of the new brand fathom, defining the meaning of social impact travel.

The new cruise company offers travellers an authentic, meaningful impact travel experiences to work alongside locals as they tackle community needs.

The company’s first destination focus is the Dominican Republic, where fathom guests embark on seven-day voyages from Port Miami aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival Corporation’s P&O Cruises (UK)

Depending on their passions, interests and skills, travellers have the opportunity to choose from a range of social impact activities and experiences both onboard and onshore.

fathom will operate as a standalone brand, the 10th global brand in the Carnival Corporation family.

Carnival Corporation CEO, Arnold Donald, said “fathom will cater to a growing market of consumers who want to have a positive impact on people’s lives, and aren’t always sure where to begin.”

Donald brought in a non-traditional, social entrepreneur, Tara Russell, Founder and Chairman of Create Common Good (www.createcommongood.org), a food production social enterprise, to lead this effort.

According to Russell, the fathom team took an innovative design-thinking approach to deeply understanding both its travellers, as well as the needs identified by stakeholders across all parts of society in the Dominican Republic, and will continue to leverage the unique approach.

Prices for the seven-day trip to the Dominican Republic start at US$1540 per person, which includes an exterior cabin with a window, all meals on the ship, onboard social impact immersion experiences, three on-shore social impact activities and related supplies, taxes, fees, and port expenses. Prices will vary by season.

fathom-adonia-ship

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