Just a week after kings of the safety video, Air New Zealand, released their latest masterpiece, British Airways has challenged their prowess.
A fab line-up of notable British celebrities have starred in this witty safety video, from the ever-swearing Gordon Ramsey, to Sir Ian McKellen, Thandie Newton, and even Rowan Atkinson, AKA Mr Bean.
The clip will launch on airlines in September, and also aims to boost fundraising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.
Alex Cruz, British Airways’ chairman and CEO, said, “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.
“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.