Destinations

“Closed for maintenance”: Destination promotes tourist ban in new marketing campaign

The Faroe Islands’ tourism organisation has unveiled a new marketing campaign to curb over-tourism by encouraging volunteers to help maintain the tiny destination.

Over the weekend of the 26 and 27 April, major tourism sights in the Faroe Islands will be closed for regular tourists, but open for everyone who wishes to help maintain them.

In return for a helping hand, voluntourists will be gifted both accommodation and food over the three-night maintenance period by the Faroese nation.

“The Faroe Islands is one of the most unspoiled and unpolluted places on earth, and we are keen to ensure that our green islands remain so,” the Visit Faroe Islands website says.

“Therefore, we have invited volunteers to come and join us in maintaining the Faroe Islands.”

Projects will include creating walking paths in well-trodden areas, constructing viewpoints that help preserve nature and birdlife sanctuaries, and erecting signs that help with way-finding.

On the Saturday night, Visit Faroe Islands says will be a celebratory meal for all those who have helped. Volunteers are also welcome to extend their trip to the Faroe Islands.

However, for those wanting to join the Faroe Islands maintenance crew, it’s already too late to apply.

Since launching the campaign on 20 February, Visit Faroe Islands has received thousands of registrations, meaning the 100 places on offer in its maintenance crew have been filled.

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