More than 80 per cent of Australians support Chris Hemsworth as Australia’s global tourism ambassador. But honestly, is anyone really surprised?
I mean look at him:
The homegrown hero turned legend of Hollywood has been an ambassador for Tourism Australia since last year, and while his flawless features don’t make it into the clip, you’ll recognise his voice on the current coastal and aquatic campaign.
His involvement also scored $54 million in advertising value for Tourism Australia. Check out the ad if you’ve yet to enjoy the stunning landscape/Hemsworth’s husky voice:
When asked how they would rate Chris Hemsworth as being representative of Australia as a holiday destination, 48 per cent of people responded ‘excellent’ or ‘very good’. A further 32 per cent said ‘good’.
The results are in the The Mood of the Nation survey that will be released today at the Australian Tourism Exchange.
And it’s not the only winning traits Hemsworth has been bringing to Australia’s tourism industry. Since his appointment he has generated more than 4,500 media articles globally, with an Estimated Advertising Value of over AUD$137.6 million.
Hemsworth regularly posts social media content tagging @Australia to his social audience of more than 11 million, although sadly failed to beat out some cute kangaroos for the best social media post promoting Australia.
And this was the roos had to contend with!
Hemsworth provides an authentic Australian voice to help tell the country’s story to the world.
The survey also found 94 per cent of Australians believe that international tourism is good for the country and 83 per cent are proud of how Australia is promoted overseas.
ATE, run by Tourism Australia, is the country’s largest and premier event to sell Australia to the world. It connects Australia’s tourism providers with a global distribution network to help grow the $120 billion industry and create more Australian jobs.
This year’s event has more than 2500 delegates from Australia and 30 international tourism markets.